Performance Based Marketing Goes Mainstream In India With First Ever Affiliate Marketing Summit
In the simplest form, Digital Marketing means connecting a digital user with a brand, in order to persuade him or her to purchase their product/service or idea. Performance based marketing is one such form of Digital marketing, wherein the concerned brand (or advertiser) pays for every action: it can be a lead conversion, a sale or simply filling out a form. The publisher gets paid only when the action is performed.
Performance based marketing, also called as Affiliate Marketing, is not entirely new in India, but its relatively niche, compared to Paid Ads or SEO. While very few brands are actually aware that such form of digital marketing exists; several of them are apprehensive and full of doubts on the genuineness of such tactics.
Affiliate Marketing in India
As per rough industry estimates, almost 20% of the overall ecommerce market belongs to affiliate marketers in India. If we go by industry estimations of Rs 1 lakh crore market of ecommerce, then it translates to Rs 20,000 crore market for affiliate marketing.
Although very less brands have affiliate offers on board, most of the big ecommerce brands are running affiliate marketing, alongside paid and other traditional forms of digital marketing.
We have already discussed what Affiliate Marketing is all about, it’s fantastic growth opportunity in India and even some of the symptoms of a scam. In case one is looking for low cost, low investment business, then Affiliate Marketing is one of the best choices right now.
Even IRCTC has now jumped into affiliate marketing, as it surely do provide a fast growth rate and assured action based marketing.
India’s First Affiliate Marketing Summit
But the best way to learn and to understand this whole system of affiliates and digital marketing is to meet those who have made it big in this niche. Understanding this requirement, Internet & Mobile Association of India (IAMAI) is conducting India’s first Affiliate Marketing Summit in New Delhi, between October 8th and 9th.
This summit will be attended by entrepreneurs, marketing mavericks and bloggers who are specializing in performance based marketing, the ones who know the industry, and knowledgeable to give the right projection of its growth.
Representatives from some of the biggest brands in the digital space will themselves explain the phenomenon which is gripping the industry. The organizers have planned several workshops, exhibitions and networking events to make this summit as happening as possible.
Who Should Attend?
Both the brands and the publishers would find this summit useful and full of knowledge, simply because there has been no such affiliate summits before.
The brands and advertisers can know about the ROI potential, the risks involved and the scope of this type of marketing in the longer run; meanwhile the publishers can understand the monetization model used by successful affiliates, how SEO, paid ads and email marketing can be integrated into affiliate offers, and the best practices of the industry.
With the launch of this summit, one thing is pretty clear: Performance based marketing has now gone mainstream in India; and it’s just the beginning.
Disclaimer: Trak.in is an official online media partner for the event. If you happen to attend this event, then don’t forget to drop in and say hello!