Weekly Wrap-Up: Budget 2015 Expectations, eBiz Portal, Spectrum Auction & More…


It is Monday morning and before we move forward, it is time to do a quick wrap-up of the posts published on Trak.in last week.

Trak.in weekly news wrap-up

Flipkart & Snapdeal are building large advertisement sales teams and beefing up the technology to serve advertisements based on the intelligence they have collected in regards to shopping habits of Indians.

In something which will mark the beginning a new paperless era, the meetings of the Union Cabinet are all set to go fully paperless by using Kindle devices for reading and taking all cabinet meeting notes.

Indian IT services major Infosys is acquiring automation technology firm Panaya for an enterprise value of $200 million in a all cash deal.

Flipkart is most active on Social Media platforms and led the pack with SSI score (Simplify360 Social Index) of 90.6. Snapdeal followed with a score of 89.6 followed by eBay, Myntra and Jabong.

The proposed Union Budget 2015 is to be passed in the Parliament on 28th February. Here are our Top 8 Union Budget 2015 Expectations. Do they match yours?

The Spectrum Auction is coming up and barring one Indian Telco all other 8 – RJio, RCom, Vodafone, Idea, Airtel, Tata, Uninor & Aircel – have now submitted their applications showing interest in participating in the spectrum auction.

Department of Telecommunications is planning to partner with Cable Operators and MSOs to increase their last mile broadband reach across length and breadth of India.

Around 95 mobile phone brands launched 1137 new mobile and smartphone models in 2014. This means 3 new phones were launched everyday throughout the year in 2014!

Bangalore based Atria Convergence Technologies (ACT), who are known for their cost-effective high speed broadband services plans to soon roll-out it’s services across India.

M-commerce (a.k.a. mobile commerce) is rapidly overtaking ecommerce as the de facto mode for online transactions. With over 50% of total online orders coming from mobile, there is little doubt that by the end of 2015 transactions from mobile devices will far eclipse those from desktops.

Mashable.com, one of the most popular and widely read online news community and blog has decided to expand in India. They have partnered with Zee Entertainment backed India.com for local content and distribution, and have plans to establish their own editorial teams at New Delhi and Mumbai very soon.

Rumours of Snapdeal acquiring Exclusively have been around for few days and now it is finally confirmed. Snapdeal has acquired online Fashion & designer apparel portal Exclusively for an undisclosed sum.

India’s leading online classifieds portal Quikr is expanding the range of services it is offering – They have entered in a strategic partnership with Delhi based integrated multi-brand automotive network Carnation Auto to offer inspection services for used cars.

Government has approved setting up a network of driverless vehicles, linking Manesar in Gurgaon with New Delhi. Developed by the Metrino Personal Rapid Transit from Auckland, New Zealand, this new way of public transport has been described as a quantum leap in transportation solution.

Say hello to the advanced way of tracking, analyzing and storing diabetes related data with Diabeto. Take your BG reading stored by the glucometer, insert it into the Glucometer, this twitter bird shaped device connects with your smartphone and transfers the reading to your smartphone.

The mobile data usage in India grew by 74 per cent and 3G usage was up by 114 per cent at end of 2014, compared to 2013. The 2G mobile Internet usage grew by 41 per cent in 2014.

Google has started discussing “Zero Rating” idea with some app developers about reduction or complete cost elimination of the data required by those apps. Google is said to be in talks with Indian based companies like Redbus, Flipkart, Ola cabs and others.

Govt has taken the first step in improving “Doing Business” in India by launching much awaited single window eBiz portal that will offer 11 different services that aims at easing and expediting the processes involved in doing business in India.

Google Capital, which is a late stage growth capital fund financed by Google, is now determined to tap World’s 3rd largest and fastest growing startup ecosystem: India.

Youtube is coming up with a completely separate app called Youtube Kids, that will showcase only kid-friendly content and will have simpler interface designed with children in mind.

Next time you travel with Jet Airways flight, you may not need a physical boarding pass at all. They have started testing mobile boarding passes, on pilot basis, on flights from Bengaluru Airport.

Almost all employees working with ECommerce companies can expect a 12.4% hike on their salaries this year while the top performers might get upto double that amount of increment.

Social Media is no more a medium to broadcast your thoughts and connect with followers: Its now a battle ground. Social Media has transformed into a territory which brands need to conquer. Here are 11 powerful insights into Social Media Marketing in India

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