How Zoho Trolled Salesforce Big Time At Their Dreamforce Event!
This is unbelievably creative and a genius of an idea, whoever thought about it!
Let me first give you a bit of a background: Dreamforce is an annual Salesforce event, attended by over 100 thousand people from all around the globe. It is one of the biggest cloud computing event where experts and Industry leaders in cloud computing get together to collaborate and connect.
This year’s Dreamforce 2013 event is being currently held in San Francisco and is expected to have footfalls of over 135,000 people including very well know people like Sheryl Sandberg from Facebook, Marissa Mayer from Yahoo among many others.
Salesforce is probably the biggest competitor of Zoho and most of the attendees of the Dreamforce event are potentially Salesforce customers, which are Zoho’s target customers as well. Given that it is a Salesforce event, obviously, Zoho has no chance of advertising or showcasing their products in a big way..
So what does Zoho do?
They come up with a brilliant idea that will register Zoho in nearly every attendees mind!
For every Dreamforce attendee, Zoho has arranged for a free ride to take them from one session to another in customized vehicles plastered with big Zoho banners. And during their travel, the Zoho representatives provide attendees with more information on Zoho and their offerings.
And here the punch line which they put out!
Take a test Ride with Zoho
Salesforce doesn’t have to know
Check out some of the photos which Zoho put up and you will have an idea of what I am talking about…
This is not the first time Zoho is using creative ways to reach out to potential customers. In 2009, they created a satire video, when corporate VP, Ron Markezich of Microsoft Online had called Zoho as Fake office. This video was covered by international media and gave Zoho lot of mileage!
Kudos to Zoho and the team who came up with this idea!