Worldwide Smart Connected Device Market grows 27.1%, Samsung leads [Report]
Apple emerged as the market leader in worldwide smartphone shipments while Lenovo had top market share in global PC shipments in Q3 2012. However as IDC reports, Samsung had the highest market share in worldwide shipments of smart connected devices which included desktop PC, portable PC, smartphone and tablet.
Samsung shipped 66.1 million or 6.61 crore units of smart connected devices during July to September 2012. Samsung’s devices accounted for 21.8% of all shipments worldwide, logging a 97.5% growth as compared to the third quarter of 2011 when the South Korean company shipped 3.35 crore devices.
Second to Samsung in terms of the number of units shipped, Apple was not far behind with 4.58 crore shipments and a 15.1% market share. Q3 2012 saw a healthy 38.3% growth in shipments for the company which recently rolled out new versions of the iPhone and iPad.
Despite Apple’s shipments being lower than that of Samsung, the IDC report highlights the fact that the manufacturer of iPhones, iPads, iPods and the iconic Mac, commands an average selling price $310 higher than that of Samsung. "The fact that Apple’s ASP is $310 higher than Samsung’s with just over 20 million fewer shipments in the quarter speaks volumes about the premium product line that Apple sells" said Ryan Reith, Program Manager, Worldwide Mobile Device Trackers, IDC.
Lenovo followed Samsung and Apple with a 7% market share, logging 2.11 crore shipments during the quarter. The Chinese manufacturer’s shipments grew 60% over the same period last year. Commentators are seeing the momentum in Lenovo’s growing presence to continue as the company has been aggressively launching its smartphones in some of the world’s largest markets including India and China.
HP’s shipments declined 20.5% over Q3 2011 and the company’s market share dipped to 4.6%. Shipments of HP’s smart connected devices dropped from 1.76 crore to 1.4 crore. This falling trend aligns with a consecutive quarterly drop in the number of PC shipments worldwide, desktop PC only, for the once market leader. Japanese electronics major Sony shipped 1.1 crore smart connected devices, 23 lakh more than the third quarter of 2011.
According to the IDC report, a total of 30.36 crore smart connected devices including desktop PCs, portable PCs, smartphones and tablets were shipped during July to September 2012, up 27.1% from Q3 2011. The market intelligence provider expects this number to grow 19.24% sequentially to 36.2 crore during October to December 2012. The spike is expected to be driven by increased sales during the lead up to the holiday season.
Analysts are expecting the upward trend in consumer demand to continue as owning multiple smart devices becomes a need for individuals and businesses. Growing adoption of cloud-based services is also likely to further consumer preference for smart devices.