Lenovo has entered the fledging Indian mobile market by launching 5 feature packed android smartphones. The models are priced between Rs. 6,499 to Rs. 28,499, catering to budget, medium to top end market segments. The 5 models under the Chinese manufacturer’s Ideaphone series are A60+, P700i, S560, S880 and K860.
Lenovo Ideaphone A60+ is the cheapest handset in the current line up. The entry level smartphone has a 3.5 inch WVGA capacitive touchscreen and is powered by a 1 GHz processor. Other basic features making A60+ a decent pick include a 2MP camera, Micro SD support up to 32 GB, 3.5 mm audio jack, dual sim capability, FM, A-GPS and Wi-Fi connectivity.
Priced at Rs. 12,499, Lenovo Ideaphone P700i is also a dual sim unit with a 4 inch display. It has a 5 MP rear camera and a 0.3 MP front camera for video chat. Based on Android 4.0 Ice Cream Sandwich, the smartphone also has 4 GB storage capacity expandable up to 32 GB via MicroSD.
Features and specifications of Ideaphone S560 are on similar lines to that of the P700i except for a few tweaks to enhance user experience, especially for music lovers. The smartphone features Dolby Digital Plus technology and has stereo speakers. It has a 4 inch display, 5 MP rear camera, 0.3 MP front camera, 4 GB expandable storage capacity and is powered by a dual core 1 GHz processor. At Rs. 14,499 it is priced slightly higher than the P700i.
Lenovo breaks into the premium segment with Ideaphone S880 which has a 5 inch five point multitouch capacitive touchscreen display. The dual sim android smartphone is powered by a 1 GHz processor and features added enhancements including dual front facing stereo speakers and Lenovo’s Smart Sound technology. It is priced at Rs. 18,999.
Ideaphone K860 is Lenovo’s top of the line smartphone powered by a quad core 1.4 GHz processor and 1 GM RAM. Features and technical specifications include a 5 inch display, 8 MP rear camera with LED flash, 2 MP front camera and 8 GB memory expandable upto 32 GB via MicroSD. Lenovo has priced K860 at Rs. 28,499.
Lenovo recently captured the highest global market share in PC shipments, edging out American multinational Dell for the first time. In India, the Chinese PC manufacturer beat Dell in PC shipments in the first quarter of 2012 and subsequently widened the gap in the second quarter.
Lenovo’s foray into the growing smartphone market is not the first of its kind move by a leading tech giant. Multinationals including Dell and ASUS have since long launched devices to capture a market share. A significant impact from those launches is yet to be seen. Currently Samsung, Nokia and Apple lead in global mobile phone shipments.
Recently Gartner predicted that 3 of the top 5 mobile handset vendors in the world will be Chinese by 2014. It is too early to comment on Lenovo’s future in this domain however if its dominant presence in the PC market is anything to go by, the leading mobile manufacturers will be keeping a close eye on the Chinese company’s progress.