A car made for global markets, but designed keeping India in mind? While that sounds too good to be true, Maruti Suzuki seems to have nailed it. Based on the tried and tested Swift Platform, Maruti has unveiled its plans to launch the brand new MPV Ertiga in India. It has been designed in Japan but has been engineered keeping in mind the average Indian.
The MPV will have diesel and petrol variants. The petrol version will have a 1.4 litre K series engine while the diesel versions will have a modest 1.3 litre engine. While power may not be the highlight of the Ertiga, it promises to be more efficient, maneuverable, flexible and compact than the average MPVs in the Indian market at the moment.
A lot of effort seems to have been put into the ergonomics of the Ertiga. Maruti Suzuki claims that it flew 30 engineers from the Indian team to Japan to evaluate the seat design and comfort levels as per the average Indian body proportions. Indian engineers also battled out the issue of leg space on offer with their Japanese counterparts.
Ertiga is not a sore on the eyes either. You just can’t help but notice the similarity of the design of the front end with the Swift and the Ritz. On the outside, there are no curves that seem out of place or give the car a stereotype image.
The front and the back seem to effortlessly blend into a very smooth and elegant MPV. Branded and marketed as a Life Utility Vehicle (LUV), Ertiga looks like a good fit for the taste of the urban Indian who wants a bit more than a sedan without splashing out on the big and bulky SUVs.
So how much will the Maruti Suzuki Ertiga cost in India? While exact pricing details are not known yet, It is expected be very competitively priced. It is expected that the Ertiga will be around 7-8 Lakh range.
No doubt, Maruti Suzuki India is the king of the Indian Auto Industry especially in the small car segment. Iconic models like the Maruti 800, Zen, Alto and the Swift have ruled Indian roads since decades. Maruti Swift was recently adjudged the Best Car of the Year at the 2012 Business Standard Motoring Awards. This is a back to back win for the Auto giant as the Swift won this award back in 2011 too.
Maruti Suzuki also seems to be going all guns blazing while trying to woo India by branding Ertiga as a global product of Suzuki designed primarily for India. But how will the Ertiga hold up against the might of Mahindra and Toyota, established players with award winning models like Xylo and Innova?
What is your impression of the New Maruti Suzuki Ertiga?