marketing

Most business owners find it difficult to look for groundbreaking ideas when it comes to lead generation. In today’s business environment, ‘Quality & Unique Content’ is in demand more than ever. In my experience, content marketing,…

Home grown candy brand Pulse, which introduced ancient Indian tastes in a new format, has broken all expectations and predictions related to FMCG sector. Within 2 years of its launch, Pulse candy has clocked sales of Rs 300 crore, which…

Definition of Prediction: An event or action predicted, a forecast of future events Definition of Anti-Prediction: A predicted event which doesn’t happen the way it was predicted. 2016 would be a remembered as a special year,…

Love it or hate it, digital marketing is here to stay. And today it is an integral part of an organisations marketing strategy no matter which industry they are from or whether the offering is a product or a service. Parallel to the…

India is right now positioned at an interesting threshold encompassing technology, business and Internet which has never been witnessed before. If ecommerce market was worth $3.8 billion in 2009, then it became $17 billion in 2014 and…

For corporate firms and large brands with marketing budgets worth millions, shelling a few thousands of dollars for their monthly marketing is no great deal. However for small scale businesses, every penny counts and the budget spent in…

I have got quite a lot of requests here to list down colleges offering correspondence (Distant learning) in MBA and related courses. So after hunting around couple of places, I was able to compile following list of correspondence colleges…

Digital Marketing needs patience, focus and unlimited dedication with very less expectations; marketing on the web is slow, painful and full of nasty surprises. Often digital entrepreneurs assume success to be like a race – wherein you…

Since last few months, there has been intense speculation in the $60 billion Indian carbonated drinks market regarding which brand leads it. Brand Thums up was the boss, which held rank #1 since last 30 years with current 15.3% market…

I have discussed in the past many good examples of marketing helped a product to succeed. Apple is the first brand that comes to mind when we talk about marketing. The communication and design of the products has led to its wide spread…