creativity

Brands are created with a lot of investment – both in time and money. But the hard-earned brand of the business is put to risk when it comes to protection.

Twitter, world’s most popular micro-blogging portal and one of the leading social media networks has made their biggest change ever.

Creativity is such a vague, broad term; but the irony is that everyone needs a splash of creativity for breaking the monotony, and to find some really interesting solutions. If you are an entrepreneur, then creativity holds special…

Some time ago BBC published an article titled, “Calculated Risks: Will Algorithms Make Business Boring?” In the article, the author related this story: When Netflix (a TV and Movie streaming site), decided to create their own…

“Curiosity about life, in all its aspects, I think, is still the secret of great creative people.” - Leo Burnett Creativity is surely a messy thing; it has no rules, no regulations, no beginning and no end. Once a creative…

I have mentioned this earlier - I love creativity of Indian advertisements. They are not only fun to watch, they also create a lasting impression on viewers mind.I have seen numerous television ads in US and UK, but very few ads seem to…

There is something I enjoy in India that most of the other people hate. The Indian TV commercials. I find them very very creative. Some of the best advertisements in recent years have been from Pepsi and Coke. The...