65 Million Active Internet Users in India [India Online 2011]

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Juxt today released their annual ’India Online 2011’ report which puts number of active Indian Internet users at 65 Million as compared to 51 Million last year.

The report released by Juxt is based on  land survey conducted among 201,839 individuals spread across all 4 regions of the country between Apr-Mid June 2011!

juxt logo Indian Consumer Landscape   A statistical Look! 

Interesting Findings of the Indian Online 2011 report

  • 28% y-o-y growth in Internet users (From 51 Mln last year to 65 Mln this year)
  • Internet reaches 29 million Indian households
  • Over 4 in 5 are ‘daily’ users. Daily users’ base grew faster, at 33%
  • 9 out of 10 ‘home’ and ‘office’ based online Indians log on to the net ‘daily’
  • Net surfing is among top 3 favorite ‘indoor entertainment’ for 3 out of 4 of them
  • 9 out of 10 of them (86%) use social media sites!

internet-growth

 

  • ‘Home’ is the single largest place of access (58%), and the most preferred place of access (43%).
  • 8 out of 10 mobile internet users are ‘dual’ users, ‘only mobile’ based usage a lowly 3% – 1.8 million users

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User Activities on Internet

Email is still the most popular activity on the internet, however, online search of products has picked up significantly making shopping the 2nd most popular activity online. This sure will be music for the hordes of ecommerce sites that have sprung up in recent times.

Usage of Social Networking sites has also witnessed significant growth with 86% of all users visiting them! While activities like downloading screensavers / wallpapers, online trading in shares and watching videos showed the most decline in usage.

Contrary to the expectation, usage of ‘local language’ content gained only marginally (+2%) to reach 29%

popular online activities

Most used Websites by Users (by Vertical)

Vertical

Top Website

% Use

(Among Vertical Users)

% Use Most

(Among Vertical Users)

Generic Portals (all-purpose websites)

Yahoo, Google

84%, 84%

(Google)  51%

Emailing

Gmail

92%

61%

Instant Messaging

Gtalk/Gmail

73%

51%

Job Search

Naukri

78%

57%

Online News

Google

61%

32%

Online Travel  Buy

IRCTC

81%

66%

Online Games

Facebook

51%

30%

Online Buying (Non-Travel)

Ebay

49%

31%

Real Estate

99acre

64%

(Google)  36%

Business & Financial News

Google

55%

36%

Online Share Trading (Trading)

Sharekhan

50%

30%

PC to PC Net Telephony

Google/Gtalk

89%

52%

PC to Telephone Net Telephony

Google/Gtalk

69%

(Yahoo)  46%

PC to Mobile Messaging (sms)

Way2sms

79%

59%

Net banking

ICICI Bank

49%

21%

 

Online shopping gaining significant momentum

This probably is the biggest positive to happen – increase in online shopping. Like I mentioned before, there has been influx of ecommerce sites over past few months and it is happening for a reason. According to Juxt report – 4 out of 5 internet users ‘shop’ online (search or buy online), translating into a 50 million strong online consumer base.

It is also for the first time that online buyers of ‘non-travel’ products (13.5 million) outnumber ‘travel’ ones (8.6 million). Till now online travel used to dominate the online ecommerce in India, which no more is the case!

Most of online shoppers purchased mobile phones & accessories (56%), computer hardware and consumer electronics (35% each) and movie tickets (30%). Most bought ‘travel’ products were train tickets (83%) and air tickets (58%).

Overall, I think the internet scene is rising in India significantly. I presume that going forward this trend is going to only accelerate given that their are still over 90% Indians who do not have taste of Internet as yet!

Imagine, a time when we will have over 500 million internet users!

  1. […] reveals a spike in the consumption for Internet based media. Back in Q3 2011 we had discussed a Juxt market research survey signaling a 27% increase in internet users in India. By end of 2011, ET reported that there were […]

  2. Suraj Monark says

    great

  3. Pallab Sarkar says

    This is really good sign for e-business….in India.

  4. Muzzammil Momin says

    perhaps its a gud bgn n a sign of modernisation.

    1. Farnaz Kazi says

      so preprtn in full swing hn 4 ur topic .. :P :P

    2. Farnaz Kazi says

      hehe .. wait m goin 2 shw ds cmnt nw .. :P :P

    3. Muzzammil Momin says

      m least bother of that topic its just 4 fun…………..

  5. Pradeep Chaudhary says

    Awesome report and a very good sign for ecomm in India.

  6. Pradeep Chaudhary says

    Awesome report and a very good sign for ecomm in India.

  7. Hemanshu Desai says

    by the way, 65 million is more than the population of 200 out of 220 odd countries of the world.

  8. Hemanshu Desai says

    by the way, 65 million is more than the population of 200 out of 220 odd countries of the world.

  9. Hemanshu Desai says

    by the way, 65 million is more than the population of 200 out of 220 odd countries of the world.

    1. Arun Prabhudesai says

      yeah…thats true though…

  10. Hemanshu Desai says

    at current rate of growth, 500 million Internet users should be 8 years away? Most of those would use the Internet in a local language, I suppose.

  11. Hemanshu Desai says

    at current rate of growth, 500 million Internet users should be 8 years away? Most of those would use the Internet in a local language, I suppose.

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