Juxt today released their annual ’India Online 2011’ report which puts number of active Indian Internet users at 65 Million as compared to 51 Million last year.
The report released by Juxt is based on land survey conducted among 201,839 individuals spread across all 4 regions of the country between Apr-Mid June 2011!
Contents
Interesting Findings of the Indian Online 2011 report
- 28% y-o-y growth in Internet users (From 51 Mln last year to 65 Mln this year)
- Internet reaches 29 million Indian households
- Over 4 in 5 are ‘daily’ users. Daily users’ base grew faster, at 33%
- 9 out of 10 ‘home’ and ‘office’ based online Indians log on to the net ‘daily’
- Net surfing is among top 3 favorite ‘indoor entertainment’ for 3 out of 4 of them
- 9 out of 10 of them (86%) use social media sites!
- ‘Home’ is the single largest place of access (58%), and the most preferred place of access (43%).
- 8 out of 10 mobile internet users are ‘dual’ users, ‘only mobile’ based usage a lowly 3% – 1.8 million users
User Activities on Internet
Email is still the most popular activity on the internet, however, online search of products has picked up significantly making shopping the 2nd most popular activity online. This sure will be music for the hordes of ecommerce sites that have sprung up in recent times.
Usage of Social Networking sites has also witnessed significant growth with 86% of all users visiting them! While activities like downloading screensavers / wallpapers, online trading in shares and watching videos showed the most decline in usage.
Contrary to the expectation, usage of ‘local language’ content gained only marginally (+2%) to reach 29%
Most used Websites by Users (by Vertical)
|
Vertical |
Top Website |
% Use (Among Vertical Users) |
% Use Most (Among Vertical Users) |
|
Generic Portals (all-purpose websites) |
Yahoo, Google |
84%, 84% |
(Google) 51% |
|
Emailing |
Gmail |
92% |
61% |
|
Instant Messaging |
Gtalk/Gmail |
73% |
51% |
|
Job Search |
Naukri |
78% |
57% |
|
Online News |
|
61% |
32% |
|
Online Travel Buy |
IRCTC |
81% |
66% |
|
Online Games |
|
51% |
30% |
|
Online Buying (Non-Travel) |
Ebay |
49% |
31% |
|
Real Estate |
99acre |
64% |
(Google) 36% |
|
Business & Financial News |
|
55% |
36% |
|
Online Share Trading (Trading) |
Sharekhan |
50% |
30% |
|
PC to PC Net Telephony |
Google/Gtalk |
89% |
52% |
|
PC to Telephone Net Telephony |
Google/Gtalk |
69% |
(Yahoo) 46% |
|
PC to Mobile Messaging (sms) |
Way2sms |
79% |
59% |
|
Net banking |
ICICI Bank |
49% |
21% |
Online shopping gaining significant momentum
This probably is the biggest positive to happen – increase in online shopping. Like I mentioned before, there has been influx of ecommerce sites over past few months and it is happening for a reason. According to Juxt report – 4 out of 5 internet users ‘shop’ online (search or buy online), translating into a 50 million strong online consumer base.
It is also for the first time that online buyers of ‘non-travel’ products (13.5 million) outnumber ‘travel’ ones (8.6 million). Till now online travel used to dominate the online ecommerce in India, which no more is the case!
Most of online shoppers purchased mobile phones & accessories (56%), computer hardware and consumer electronics (35% each) and movie tickets (30%). Most bought ‘travel’ products were train tickets (83%) and air tickets (58%).
Overall, I think the internet scene is rising in India significantly. I presume that going forward this trend is going to only accelerate given that their are still over 90% Indians who do not have taste of Internet as yet!
Imagine, a time when we will have over 500 million internet users!
[…] reveals a spike in the consumption for Internet based media. Back in Q3 2011 we had discussed a Juxt market research survey signaling a 27% increase in internet users in India. By end of 2011, ET reported that there were […]
great
This is really good sign for e-business….in India.
perhaps its a gud bgn n a sign of modernisation.
so preprtn in full swing hn 4 ur topic .. :P :P
hehe .. wait m goin 2 shw ds cmnt nw .. :P :P
m least bother of that topic its just 4 fun…………..
Awesome report and a very good sign for ecomm in India.
Awesome report and a very good sign for ecomm in India.
by the way, 65 million is more than the population of 200 out of 220 odd countries of the world.
by the way, 65 million is more than the population of 200 out of 220 odd countries of the world.
by the way, 65 million is more than the population of 200 out of 220 odd countries of the world.
yeah…thats true though…
at current rate of growth, 500 million Internet users should be 8 years away? Most of those would use the Internet in a local language, I suppose.
at current rate of growth, 500 million Internet users should be 8 years away? Most of those would use the Internet in a local language, I suppose.