Just couple of years back India did not have a single household with Satellite television connection. Consumers had to be satisfied with arbitrarily-laid-poor-signal terrestrial cable connections to watch their favorite TV shows.
Not anymore- In last 2 years itself more than 8,00,000 (Eight lakh) subscribers have opted for satellite-based direct-to-home (DTH) services. The financial muscle of the two operators – Dish TV and Tata Sky – the Zee and Tata groups, respectively, has resulted in aggressive marketing and advertising blitz – Shah Rukh Khan is Dish’s brand ambassador – tipping the scales.
Now, Reliance ADAG’s Big TV all set for March-2008 launch. They have already opened it up for Reliance employees and their families.
Reliance ADA Group’s Big TV is reportedly slated to commercially go on air in late March 2008, though some Reliance employees are already using the service. The channel claims to have 86 channels on air right now, with 64 expected to come on board over the next couple of weeks.
The company is offering the service to its employees at Rs 1,000, along with a monthly subscription package of Rs 325, which would entitle them to watch the channels being aired and also provide them with Rs 100 worth of Pay Per View (PPV) movies.
Big TV will be offering MPEG4 technology for the first time in the country and has the capacity of up to 250 TV channels, which it claims is much more than any current DTH operator. Subscribers will have access to 32 PPV channels, which will showcase Bollywood, Hollywood and regional films.
Big TV has priced it quite aggressively with Rs.1000 as the entry point that is nearly two times lower than its competitor Dish TV and SkyTV.
Globally, satellite-based direct-to-home (DTH) services have grown drastically over last few years and in some cases even beating the traditional cable connections. I see the same happening in India.
Along with these 3 operators, India is also going to see 2 more providers come in this arena.
The more the merrier!
I have not yet opted for satellite based services, if any of the readers have it in their homes- what is your experience?
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Author: Arun Prabhudesai
Arun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long 13 year stint in I.T Industry. You can follow him on twitter @trakin or get in touch with him at admin-at-trak-dot-in or 91.9822575676.Related posts:
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{ 43 comments… read them below or add one }
I came across an article which mentioned that Dish TV along with Network 18 and Educomp are launching a new channel which will focus on education. This will initially target the CBSE Class X and later the Class XII Board Exams.
I think niche channels are here to stay in a big way.
BTW haven’t tried out satellite based services. I have heard that Tata Sky is good.
PS: My site will be up in a couple of weeks ..
I recently got a Reliance Data Card and later realized that the damn thing is so expensive. I opted for 1gb per month at Rs. 650/- However, I feel the 1gb will be used up in a couple of days. No option of switching plans either. I should have known better than to have opted for a RELIANCE product.. :((
Yorick,
I got the tata indicom data card too…just yesterday. My initial experience is that it is painfully slow…How is the reliance connection?
I am looking for a new lcd tv i searched and found something on net.i just wanted to know what shud i keep in mind wile buying lcd tv one link i found is http://stores.nextag.com/yourhdexperience
Sir,bjg tv lanching date not display in website.please infor me.
thanks
I really love DTH for its excellent quality. I first bought my DishTV 4 years back. It was excellent but the support was disgusting. After TATA Sky launch, i immediately went for it, the quality was much better then Dish TV also the support was very good.
Lets hope Reliance better’s it.
I am intrested attched in reliance group in big tv .
I am intrested sales represantative in BIG TV in rajasthan hanumangarh & sri ganganagar dist
My total experiance is approx 12 years in account,marketing,computer operator & sales & recovery officer in tata indicom in hanumangarh DSA
please contact me
harish goyal
9414510729
The Big TV website is now ready… even though the home page shows that the site is under construction, http://www.bigtv.co.in/bigtv/index.html gives a complete picture, the FAQ Page (http://www.bigtv.co.in/bigtv/index.html) also gives the price and details of the currently running employee offer.
I think it would make sense to wait and watch rather than going for a connection now.
I am intrested attched in reliance group in big tv .
I am intrested Office Excutive in BIG TV in Punjab Ferozepurdist
My total experiance is approx 3 years in account,computer operator & recovery officer in Dishtv Distributors in
Ferozepur Punjab
please contact me
Chandermohan Barwan
9815712009
Subscriber ID 1010806337
Location: A-5, MCD Flats, Soami Nagar, New Delhi-110017.
From today,i. e., 21st April, 2008, NDTV Imagine has disappeared while other channels are intact.
Why so? There was no prior intimation nor any message conveyed.
This is simply betrayal of cotract for which TataSky has to explain why legal action be not taken against them.
I NEED AN IMMEDIATE RESPONSE PLEASE.
When is Big tv finally coming? i am waiting for 3 months now.
res.sir
i want dilership of big tv in sinrauli m.p. pls send more detail about big dth
Dear Sir
I am Intrested Attched in Big tv. I am Waiting For 6 Month Now. I really love DTH for its excellent quality Mp4. Sir, Big tv lanching date not display in website. please infor me.
thanks
Link | May 13th, 2008 at 11:18 am
when contacted to big t.v customer care i came to know that they will be launching thier product anywhere between june or july08. and no more details i could get
I have tatasky connection for last one year, they have very bad after slaes service, simple problems takes much longer to repair, slowly the channels becoming pay channel and dissappearing from normal package.
i am waiting for big tv to come, will have great picture quality in MPEG4.
Big tv has not been launched yet . yet I have recieved my connection on trial basis. here are fisrt observations. BIG tv has an edge over pic quality as im using both tata sky as well as big tv. further more the settbox of BIG has a component output which is a boon for all HD ready panel users. although i havent connected it thru the componenet i must say big tv broadcasts a clearer image as seen on my 55 inch 3 lcd rear pro . my tata sky is still active and i have been comparing several channels . At first the menu doesnt seem as user freindly as t sky ut u get used to it in a very shor while. atleast I did. the pay channels are exciting . ther are several bolly and hollywood channels which i assume will be pay channles in future. Holly classic being one of my fav as well as holy blockbuster
I THINK THEY START MORE CHANNAL.B4U MOVIE,ZEE CLASSIC,ZEE ACTION,ZEENEXT,AND MONTHLY SUBCRIPION WILL WANT 125 RS,
hi,
when big tv launch……
hello,
i recently took the big tv conection, but i am not geting after sell service,i have got some problem with conection,just afyer 15 days,,,,, i called to supplier also , but he did not gave me any responce..
Big tv is better than dish tv and tata sky for subscipsion in low price mob. no. 09424257566. korea chhattisgarh.
information about big tv in details
I just purchased a Tsky conxn andboy it ROX!…A boon frm the regular mill of the run stuff it gives you a gr8 getaway to modern tech., satellite is here to stay…Happy watchin!
Dear big dth ,
for your kind information i hail from orissa currently staying at greater noida (U.P)wants the features ob big dth for greater noida & orissa pls provide the details for both location .or you can call me on 09911797611.& why i choose big other than others.
Tata sky is good for quality pics,however tata sky is playing dirty by increasing the price.i had subcribed for the supersaver pack which had all the channels @330rs,now for the same set of channels i m paying 360rs.
Cust service is average not great
the showcase section-movies is a joke!! 75rs for flop and old movies.will need to explore diff provider’s with lower price range
my cousin opted for Big TV…but their customer care sucks!!! Cant open their site. dfeinitely they are not prepared for the launch.
i agree tht tata sky has excellent dvd picture quality…pricewise i am watching all channels including the entertainment pack, ten sports & most interesting actve channels in not more than Rs340.
Big TV service is really bad they are not attending complain with in time, even after you keep calling them. They think every thing can solved on telephone. I advice never go for big tv
Reliance Big TV has one of the worst customer service I have ever seen in my life. The 1-800 call center no does not work, the installation did not happen even after 6 days of buying the STB and despite me calling the Bombay call center no (022-30338888) mutltiple times in multiple days, the call center guys are totally inexperienced and just do not have answers to the problem. I recommend people to NOT buy Big TV. My complaint no is 75103862
i own tatasky service and am from south india.this service is totally devastating for telugu audience.we have more than 20 telugu channels which the local cable operators provide along with all popular hindi channels and sports channels at a cost of 150.we get less than this for a cost more than 500 on tata sky with lot of useless stuff of other regional channels.only that the quality is good on tatasky.now we repent for having opted this service.not an average indian would like to spend more than 400 for tv entertainment.isn’t it ?
BIG TV has really very BAD post sales services. Customer care is of NO use. I have got the setup last week. after some time it shows poor signal and never came back. On Contineous complaint to customer care for last 7 days, nobody is looking into it!!Also the customer care number never picked up before 30 mins or so hold. they refuse to give escalation contacts also!=========THIS IS AN HIGHLY UNAPPRICIABLE AND PATHATIC SERVICE FROM BIG TV!!!!=============Now that i have already invested my money. can anybody suggest what to do now? 1. does anyboday have any escalation point details?2. anyother way to take action to get my money back?Write me at vishyarvind@hotmail.com.===PLS HELP !!=====regards, Arvind
I had purchased BIG TV dth service from R World store at RS Puram Coimbatore on 26/08/2008
Vide creditcard.
After taking the payment I was told that set top box is not ready and can be collected the very next day and installation will not
take not more than three days and they have not given me any receipt for the payment made. After many visits and phonecalls i
was given a set topbox and on the sameday I had calledup your service center and I was given a workorder
NO:0000000000908568 on date 01/09/2008 but so far even after 11 days nobody have turned up for Installation and Activation.
I had called up your customer care no and complained 2 times and i was told that the normal time for Installation and Activation
is three days. I had repeatedly called the sales person at R World Mr.Prince and your Store incharge Mr.Shaiju on phone and
even after several visit to your R World there is no one to give a solution.
So kindly arrange to refund my amount of Rs2190/- immediately of me surrendering my settop box at your R world in RS Puram
The staff at your R World are so courteous that they do not answer my Calls to their mobile nos.
I was at your R World today and your staff are saying to new enquiries for your dth service Max time for Installation and Activation is four days.What a Big LIE
Thanks for the experience in BIG TV
B.Muralidaran
Dear Friends,
Thinking about digital display and if you go for dish connection, there ends your happyness. the service is totally bad, if we complaint they so what ever you want you do, my VC No is 01501807125, in 24 hours more then 50% of the time the channels will not come, if we ask for service they say service charge. and do not respond properly. if you are doing renual then to activate they take lot hel of time, and need to watch Etv urudu for 24 hours. so lot hel of problems.
DTH has caught up the viewers very well.. here is the proofhttp://blog.harshas.net/2008/08/this-is-what-we-call-digital-revolution.html
Hi , i bougt one big tv in rw in bangalore, there was a delay in the installation, then i went to reliancewrold forum i met mr TG Kumar, he help me for installation,i think he is very good customercare executive for big tv, if u are facing any problem regarding any big tv, pls contact him,…. contact no,.. Kumar,….080-32939123 or 32939129
Big tv should think of increasing their bandwidth of their customer care. It’s the backbone department of any company & they are really loosing out for the quality of service they are offering. Along with bandwidth, their answers to our queries should hav a solution rather than having routine statements, leaving a blank face despite a call to the so called “customer care department”
Dear
I purchesh to big tv last three manth on good quliti and good service provaider to the reliance bigtv
muje ye pata karana hai kiye bigtv gulf(kuwait) mai aata hai.kyon ki hamane india se bigtv ka reciver magaya hai. tomuje ye bataiye ki bigtv kis site aata hai.mai indian hoon isaliye hindi mai likha.please hindi mai jawab dena.
HELLO, MAINE KAL AAP KO KUCH PUCHA THA .AAP NE JAWAB KYON NAHI DIYA.Mr.Arun (admin@trak.in) .please muje jawab chahiye ki bigtv gulf(kuwait) mai aata hai ke nahi.
I was using tata sky last 2 month it has good picture quality but channel is less as compare to big tv and prise is not 150, 175, 125 pack and showcase movie prise is 75 please decrease the prise and increse the channal
w.e.f dec 10 dish tv has announced its fraudulent poliy of charging customers for downgrading their packages. They are charging 40 bucks as processing fees for which they hav no justification. Fruad. Fruad. Fruad.
What are you saying dude! how can they do this? are you kidding? Dish tv hs stooped so low to incorporate a penalty clause for lowering teh pack value…
i have bought a dish t.v 1 and half year before .i have disconnected my line because of neo sports cricket.i m a cricket fan but i m not been able to enjoy it.so i have temporally disconnected my dish tv.i wanna know when that will be started.
prasenjit deb
tripura agartala 799003
Reliance Big TV has one of the worst customer service I have ever seen in my life. The 1-800 call center no does not work, the installation did not happen even after 6 days of buying the STB and despite me calling the Bombay call center no mutltiple times in multiple days, the call center guys are totally inexperienced and just do not have answers to the problem. I recommend people to NOT buy Big TV.
KABHI BIG_TV NAHI LENA BAHUT GANDI SERVICE HAI