Mahindra XUV400 Teased: This All Electric Mahindra SUV Will Challenge Tata Nexon Dominance
Mahindra is set to reveal the XUV400 on September 8.
This is pretty much the electric version of ICE-based XUV300.
The carmaker has adopted a similar approach to the Nexon EV that is based on ICE-based Nexon SUV.
However the 400 differs from the 300 with a longer length of 4.2 meters compared to XUV300 that measures 3,995 mm.
Since size-related tax benefits don’t apply to EVs, Mahindra has been able to stretch the car to its max limit.
This also has benefits to owners with roomy interiors and possibly larger boot space.
It gets a new bronze logo, which was showcased on the XUV700 electric version earlier this month.
Appearance-wise it bears resemblance to theeXUV300 concept that was showcased at 2020 Auto Expo.
Notable features include top-mounted L-shaped LED DRLs, sleek headlamps, closed-off front grille, body cladding, prominent rear bumper, rear spoiler and edgy tail lamps.
It gets standard door handles, as compared to flush door handles used in Mahindra born-electric SUVs.
What’s at stake?
In order to be able to compete against the Nexon EV and Nexon EV Max variant the XUV400 is expected to come packed with multiple segment-first features.
It should be noted that Nexon EV currently dominates the passenger EV segment with a market share of more than 85 percent.
Hence, a lot is riding on the XUV400 which will be Mahindra’s first major EV product.
If it manages to be a success the car will help shape consumer perceptions and have a positive impact on other upcoming electric SUVs from Mahindra.
Segment-first features that could be included include a large touchscreen infotainment system powered by Mahindra’s AdrenoX connectivity platform.
For comparison the Nexon EV Max has a 7-inch floating dash-top touchscreen infotainment system by Harman.
Another key upgrade could be ADAS features, which is likely to be offered with top-spec variants.
This will give the XUV400 an edge since apart from Nexon EV, other rivals like MG ZS EV and Hyundai Kona EV do not have ADAS features.
Battery pack, powertrain, range
The eSUV is expected to come with two battery pack options.
Powertrain will comprise a single electric motor that sends power to front wheels.
The electric motor will generate around 150 hp of max power.
Range could be around 350-400 km, which is comparable to ARAI certified 437 km of Nexon EV Max and decently higher than Nexon EV’s ARAI-certified range of 312 km.
Pricing could fall in the region of Rs 15 lakh to Rs 20 lakh.
Rival Nexon EV Max is available in the range of Rs 18.34 lakh to Rs 19.84 lakh.
MG ZS EV and Kona Electric are available at a starting price of Rs 21.99 lakh and Rs 23.84 lakh, respectively.