Google’s Ad Tracking System Will Be Toned Down For Android Users, Gradually
On February 16, 2022, US technology giant Google announced an initiative to limit ad tracking on its famous operating system Android, in an attempt to create a healthy balance between ad-targeting and customer data privacy.
In a blog post, Google has announced to build the Privacy Sandbox on its OS Android for introducing more private advertising solutions.
The details of the initiative can be found further in the article.
Google Introduces Privacy Sandbox on Operating System Android
In order to improve privacy solutions for its customers, amid rising user complaints, and installation of stricter regulations by governments of different countries, tech giants like Google are facing heat of creating a perfect balance between maintaining user privacy and stark ad-campaigning on its platforms.
Google’s top competitor Apple has already limited ad tracking on its iPhones last year, a move which lets the users decide whether they want their online activity to be tracked for the purpose of targeting ads, a move which gives more freedom to users regarding their privacy.
Google on Wednesday announced to build the Privacy Sandbox on Android, as a multi-year initiative to introduce more privacy-centric advertising solutions, specially those that limit sharing of user data with third party apps or platforms and operate without cross-app identifiers, including advertising ID.
The tech giant said it has also been exploring technologies which reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs.
Details for Developers
Unlike Apple, Google has stated that it will provide timely updates and notifications regarding the AdId or advertising ID.
However, the tech giant will first release developer previews over the course of the year, with a beta release by the end of the year.
“We know this initiative needs input from across the industry in order to succeed. We’ve already heard from many partners about their interest in working together to improve ads privacy on Android, and invite more organizations to participate,” read the tech giant’s blog post.