The latest move from Apple, where it is investing significantly in India seems to be in efforts to expand its presence in the country.
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Creating More Jobs In India
This move will also support over one million jobs in the country across its workforce, apps and supplier partners, said the company’s Vice-President (Product Operations) Priya Balasubramaniam on Thursday.
Further, Balasubramaniam said Apple has been operating in India for over two decades, and in 2017, it began manufacturing iPhones at a facility in Bengaluru, while Speaking at the Bengaluru Tech Summit 2021.
She added, “Since then, we’ve expanded with facilities here and in Chennai, manufacturing several iPhone models for the domestic market and for export. Along with our supply chain, we are investing significantly in India to develop our operations, expand our reach, and engage with more local suppliers,”.
Offering Full Range Of Product And Services
Presently, Apple mobile phones including the iPhone 11, the new iPhone SE and the iPhone 12 are being assembled in India by its supplier-partners.
Apart from this, the company established the Apple online store last year, noted Balasubramaniam.
This way, Apple is offering its full range of products and services directly to customers across India for the first time.
Now, it looks like that the Cupertino-headquartered company is looking forward to expanding further with physical retail stores.
Waste Reduction Into Local Communities
Moving ahead, Balasubramaniam said, “Today, Apple supports around one million jobs in India, from our employees to the fast-growing iOS app economy, to our work with supplier partners. The App Store is filled with incredible apps developed in India, while our App Accelerator in Bengaluru provides guidance to thousands of iOS developers,”.
Apple’s manufacturing operations in India achieved the goal of zero waste to landfill quickly and went further by taking the learnings of waste reduction into local communities where employees live, Balasubramaniam added.
She said, “In India, our suppliers achieved a record for gaining Platinum Zero Waste certification: Seven suppliers in just six months. We see so much more potential, so much more shared opportunity,”.
Occupying Big Chunk Of Premium Smartphone Market
Over the past few years, Apple has been aggressively expanding its presence in the Indian market.
Apple was the highest growing brand in the September 2021 quarter with 212 percent y-o-y growth, According to research firm Counterpoint.
The phone maker has led the premium smartphone market (above Rs 30,000) with a 44 percent share.
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