Price Hike By Airtel, Jio, Vodafone Expected For These Popular Plans: But Why?

Reliance Jio, Bharti Airtel, and Vodafone Idea are now planning to increase the price of some select  prepaid plans in the country. 

Apparently, this is because of Amazon’s announcement of hiking the price of the Amazon Prime subscription. 

Read on to find out all the details!

Reliance, Airtel, Vodafone To Increase Prices Of Prepaid Plans

The three telecom service providers have now hiked their plans that include a subscription of the OTT channel, Amazon Prime Video. 

Recently, Amazon announced an increase in the prices of Prime subscriptions for users across India. The plans of Amazon Prime will now be available at Rs 1,499, up from Rs 999, the monthly plan will be available at Rs 179, up from Rs. 129, and the quarterly plan will be available at Rs 459, up from Rs 329.

Youth memberships for members between 18 and 24 years currently priced at Rs 499 will go up to Rs. 749 a year. The monthly and quarterly plan price has been raised to Rs. 89 and Rs. 229 from Rs. 64 and Rs. 164, respectively.

Existing members can enjoy their plans at the current rate till it expires, after which the new prices will come into effect.

Amazon has assured that it will not charge a customer’s card for the new pricing automatically.

When Will The Hike Come Into Effect?

The prepaid plans offered by Reliance Jio, Bharti Airtel, and Vodafone Idea that include Amazon Prime subscription will therefore be available for a higher price now.

However, the date from when the changes will be effective hasn’t been announced yet, but it will happen soon.

As per Amazon, this will affect the  users who have received their Amazon Prime subscription through prepaid or even postpaid plans from their operators. Under the subscription of Amazon, users will also get Amazon Music, Amazon Audibles, Amazon Prime Video, and more.

Recently, we reported that Amazon has turned OTT distributor in India, with the launch of ‘Prime Video Channels’. With this platform, Amazon has now become a video content marketplace for Prime members. It will now be streaming content from eight OTT players: Lionsgate Play, Discovery Plus, DocuBay, Eros Now, MUBI, Shorts TV, Hoichoi, and Manorama Max.