The name Ola needs no introduction. It is the first Indian cab aggregator company. It has made availing of cab services a smooth experience for all of us. But the company does not want to limit itself to being a car aggregator only. It is constantly striving to come up with new services to increase its foothold in the market. Recently we witnessed a mega launch of its electric scooter. It was received with open arms by the masses. After that, last month, the company came up with a new service called Ola Cars. And it looks like the service is also getting popular with Indians and soon will go on a hiring spree.
Ola plans to hire 10,000 people
As the ride-hailing platform looks to ramp up its vehicle commerce platform Ola Cars over the next year it is planning to hire 10,000 people. Ola Cars CEO Arun Sirdeshmukh said that the appointments will be done across key areas such as sales and service centers.
Ola Cars have announced that it sold 5,000 pre-owned cars in its first full month of operation. The company has started pre-owned vehicle sales in cities like Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, and Ahmedabad. It is also planning to expand to Chandigarh, Jaipur, Kolkata, and Indore by end of this week.
In the next two months, the platform is gearing up to be operational in 30 cities. Next year it preparing to be operational in 100 cities as it eyes a $2 billion gross merchandise value for its vehicle commerce platform.
It should be noted that Ola Cars allows consumers to purchase both new and pre-owned vehicles through the Ola app. It will also offer a bouquet of services to customers, starting with purchase, vehicle finance, and insurance, registration, maintenance including vehicle health diagnostics and service, accessories, and resale of the vehicle back to Ola Cars.
Ola can change the face of the whole industry
Ola is setting up service centers across the country to provide a better experience through advanced telematics; AI and Vision-based systems that ensure high-quality repair work and advanced robotic paint shops that will provide paintwork which will match OEM factory finish.
Ola is planning to open up its retail platform to other original equipment manufacturers (OEMs) for digital distribution while outlining its vision for the future of mobility. This is part of Ola’s larger New Mobility vision that comprises New Mobility Services, New Energy Vehicles, and New Auto Retail.
How Ola will evolve and bring changes in the existing ecosystem, will be a story lookout for. Stay tuned.
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