With 1.8 Billion Downloads TikTok Beats Whatsapp To Become #1 App Globally In January

With 1.8 Billion Downloads TikTok Beats Whatsapp To Become #1 App Globally In January

The Chinese sensation, Tiktok has been gaining popularity since its launch. After surpassing Facebook it was just behind WhatsApp as the most-downloaded app in 2019. 

The Chinese video-sharing social networking platform has now overtook Whatsapp and became the most downloaded app in January 2020.

Read to find out more…

CoronaVirus the Reason Behind TikTok Downloads?

Douyin and TikTok were downloaded 104 million times on the Google Play Store and Apple app store, according to recent data from Sensor Tower. Duoyin, is the Chinese counterpart of TikTok. 

The report read that TikTok surpassed WhatsApp as the world’s most downloaded mobile app in the month under reference. The figure represents a massive 46% increase over the same period last year. It also shows a 27% increase when compared to the total downloads in December 2019. 

Can the increase in downloads be linked to the CoronaVirus epidemic?

Top three markets with highest TikTok downloads during this period are India, Brazil and the United States, according to the stats. Hence, the figure could even be higher as it doesn’t include downloads in third-party Android platforms in China and other regions.

Currently, TikTok downloads exceeded 1.8 billion times. Looking at the growing trend of the app, the download volume in February will reach a new high, and the demographic dividend of overseas emerging markets will support TikTok. As a result, the platform will keep experiencing successive growth every month this year.

Growth in Revenue Amidst Coronavirus Outbreak!

Douyin and TikTok’s global revenue in December reached a peak of $39.4 million but shot down to $28.6 million in January. However according to the revenue ranks it is the third-highest revenue-generating month after December and November 2019. The in-app purchase revenue comes mainly from China and the United States, accounting for 84.5% and 10.1% of total revenue in January, respectively.

The Chinese variant, Duoyin’s revenue reached its peak during the Spring Festival holidays which began on January 23. According to the report, Duoyin’s in-app purchases were 18.7x higher than the revenue during the Spring Festival 2019. The increase in revenue can be due to the Coronavirus outbreak as more people were at home and spent more time with smartphones and other electronic gadgets.

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