TataSky Reduces Channel Tariffs For Multi-TV Connections; 85% Users Opt For Cable/DTH Packs

India’s biggest DTH operator: Tata Sky has announced a massive reduction in charges, for multi-TV connections.

This comes after TRAI relaxed the rules for multi-TV connections, and allowed DTH and Cable operators to offer cheaper, but uniform tariff for households with more than 1 TV connection.

Meanwhile, as per Hathaway’s internal analysis, 85% of cable TV users are opting for bouquets and packs offered by them, and only 15% are opting for packs/bouquets offered by broadcasters such as Zee, Star, Discovery etc.

What does this mean?

Tata Sky Slashes Multi-TV Connection Tariffs

For the 2nd and 3rd connections, Tata Sky has announced tier-based charges, which is based on the amount paid for the first connection.

Here are the charges:

Amount Charged On Primary Connection	Amount Charged on 2nd Connection
Rs 0 to Rs 200	Rs 150
Rs 251 to Rs 400	Rs 300
Rs 401 to Rs 500	Rs 400
Rs 501 to Rs 625	Rs 500
Rs 626 to Rs 750	Rs 600
Rs 750 and beyond	Rs 700

 

It is believed that this tier-system of charges for 2nd connection will somewhat reduce the overall expenses for the household.

Tata Sky Reduced Channel Packs For Multi-TV Connections

The tariffs for channel packs for multi-TV connections have also been reduced.

Here are the new charges:

Pack Name	Charge for 1st Connection	Charge for 2nd Connection
Hindi Lite	Rs 295	Rs 150
Hindi Basic Pack	Rs 334	Rs 150
Family Kids Pack	Rs 365	Rs 200
Family Sports Pack	Rs 456	Rs 300
Family Kids Sports	Rs 464	Rs 300
Premium Sports English pack	Rs 522	Rs 300
Hindi Lite HD	Rs 368	Rs 200
Hindi Basic HD	Rs 449	Rs 300
Family Kids HD Pack	Rs 505	Rs 300
Family Sports HD Pack	Rs 646	Rs 400
Family kids sports HD	Rs 672	Rs 400
Premium sports English `	Rs 745	Rs 500

More details are available on the official website of TataSky.

85% Cable TV Users Choose DTH/Cable Packs

As per Aniruddhasinhji Jadeja, founder and MD of GTPL Hathway, their 85% of the users have opted for bouquets and packs suggested by them.

This means, only 15% have chosen the packs offered by broadcasters such as Star TV, Zee, Colors etc.

This clearly shows that the control to distribute and allocate channels still reside with the cable and DTH operators, rather than the broadcasters.

Hathaway has 1 crore cable TV customers pan-India.

Aniruddhasinhji also informed that only 30% of their customers have actually opted for any new channel packs, under the TRAI’s new Cable TV regime.

We will keep you updated, as we receive more news.