TataSky Reduces Channel Tariffs For Multi-TV Connections; 85% Users Opt For Cable/DTH Packs
TRAI has already allowed Cable/DTH operators to offer discounts on multi-TV connections
India’s biggest DTH operator: Tata Sky has announced a massive reduction in charges, for multi-TV connections.
This comes after TRAI relaxed the rules for multi-TV connections, and allowed DTH and Cable operators to offer cheaper, but uniform tariff for households with more than 1 TV connection.
Meanwhile, as per Hathaway’s internal analysis, 85% of cable TV users are opting for bouquets and packs offered by them, and only 15% are opting for packs/bouquets offered by broadcasters such as Zee, Star, Discovery etc.
What does this mean?
Tata Sky Slashes Multi-TV Connection Tariffs
For the 2nd and 3rd connections, Tata Sky has announced tier-based charges, which is based on the amount paid for the first connection.
Here are the charges:
|Amount Charged On Primary Connection||Amount Charged on 2nd Connection|
|Rs 0 to Rs 200||Rs 150|
|Rs 251 to Rs 400||Rs 300|
|Rs 401 to Rs 500||Rs 400|
|Rs 501 to Rs 625||Rs 500|
|Rs 626 to Rs 750||Rs 600|
|Rs 750 and beyond||Rs 700|
It is believed that this tier-system of charges for 2nd connection will somewhat reduce the overall expenses for the household.
Tata Sky Reduced Channel Packs For Multi-TV Connections
The tariffs for channel packs for multi-TV connections have also been reduced.
Here are the new charges:
|Pack Name||Charge for 1st Connection||Charge for 2nd Connection|
|Hindi Lite||Rs 295||Rs 150|
|Hindi Basic Pack||Rs 334||Rs 150|
|Family Kids Pack||Rs 365||Rs 200|
|Family Sports Pack||Rs 456||Rs 300|
|Family Kids Sports||Rs 464||Rs 300|
|Premium Sports English pack||Rs 522||Rs 300|
|Hindi Lite HD||Rs 368||Rs 200|
|Hindi Basic HD||Rs 449||Rs 300|
|Family Kids HD Pack||Rs 505||Rs 300|
|Family Sports HD Pack||Rs 646||Rs 400|
|Family kids sports HD||Rs 672||Rs 400|
|Premium sports English `||Rs 745||Rs 500|
More details are available on the official website of TataSky.
85% Cable TV Users Choose DTH/Cable Packs
As per Aniruddhasinhji Jadeja, founder and MD of GTPL Hathway, their 85% of the users have opted for bouquets and packs suggested by them.
This means, only 15% have chosen the packs offered by broadcasters such as Star TV, Zee, Colors etc.
This clearly shows that the control to distribute and allocate channels still reside with the cable and DTH operators, rather than the broadcasters.
Hathaway has 1 crore cable TV customers pan-India.
Aniruddhasinhji also informed that only 30% of their customers have actually opted for any new channel packs, under the TRAI’s new Cable TV regime.
We will keep you updated, as we receive more news.