Reliance Challenges Flipkart, Paytm, Amazon; Launches Ecommerce Store!
Reliance will now sell mobile phones and other electronic items online under its offline brand: Reliance Retail.
Reliance is working on a number of sectors to expand its operations like producing films, broadband, IoT and more. E-commerce is one of them, and its one of the multiple ambitious projects of Reliance Industries.
The company already has an exclusive online fashion store, AJIO.
Now, to take on big e-commerce firms like Flipkart, Amazon and Paytm Mall, the company will be selling electronic products online as a headstart to their full-fledged e-commerce operations.
Reliance will operate online under its offline arm, Reliance Retail.
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Reliance Ecommerce Store
Mukesh Ambani led Reliance Digital will start selling electronic products online under Reliance Retail to take on online giants like Walmart-owned Flipkart, Amazon India and SoftBank-backed Paytm Mall. The company has already started its online operations, and currently is selling electronic products.
For now, Reliance Ecommerce Store will sell smartphones, televisions, refrigerators, AC and other electronic products online.
Reliance Retail – Largest Offline Retail Chain in India
Reliance already owns the largest offline retail chain in the country. Reliance Retail, the offline arm of brick-and-mortar Reliance stores is the largest retail chain in India. The online deliveries and operations will be handled by the offline Reliance stores nationwide.
The Reliance ecommerce store will sell smartphone and other electronic products online via Reliance Digital.
Reliance is India’s Largest Electronics Retailer
Reliance Digital, the other retail chain of Reliance is also the largest electronics retailer in the country. With nationwide availability and a huge man force, Reliance will potentially be using it against Flipkart and Amazon to grab its online market share. In the last few years, the offline sales have seen a sharp dip in the electronics category.
The new change in the online-offline business model will help the company to cater to the target audiences of both online and offline market.
Electronic Products Account For 55-60% of the Business on Amazon & Flipkart
The electronic categories like smartphones televisions, refrigerators, AC and other electrical goods account for more than 55-60 percent of the business on top e-commerce firms like Amazon and Flipkart. The electronics category holds the largest share of Indian e-commerce sales in the country.
Following a similar strategy, Reliance Ecommerce Store plans to take up a sizeable share of the online sales of electronic products. Sale of products like smartphones, TV and other electronic goods have grown in multiple folds online in the last 3-4 years.
The offline Reliance Digital stores and smaller Reliance Jio stores will serve as fulfilment centres for Reliance Ecommerce Store orders.
Reliance Ecommerce Store Gearing Up For Festive Sales
Reliance is gearing up for a massive upcoming festive season starting in August to challenge Flipkart and Amazon with top deals, instant discounts and other offers. The company will target to match up with the top two Indian online marketplaces. The Reliance Ecommerce Store offers are expected to start in mid-August.
The online Reliance Store will offer heavy discounts during sales on a wide range of products to compete with other online marketplaces, keeping other products priced at par with Reliance Digital offline stores.
Reliance Ecommerce Store has already been launched commercially across India, and Reliance will now have an omni-channel presence, focusing primarily on the online operations!
Reliance will be selling a lot more than electronics. Recently they have got their own private label brands for various household goods. They have also started listing various other FMCG Brands. I have personally enrolled 2 brands there.
They are supposed to strike a blow to Amazon, BigBasket and others in FMCG aswell. All other players have to watchout.
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