Metamorphosis Of Flipkart: Recharge Your Mobile, Book Flights And More!
Flipkart may include more services into their app, very soon
India’s home grown ecommerce portal: Flipkart is undergoing massive transformation, and the newest addition is flight booking and mobile recharge.
Is this the effect of Walmart?
Mobile Recharge Facility Now Live On Flipkart!
Flipkart app is now showing mobile recharge facility, directly via main menu. PhonePe, the mobile wallet from Flipkart already had this option since long.
But now, Flipkart has included this facility directly on their app, which means that pre-paid users can now easily, and seamlessly recharge their mobiles.
The new updated app also showcases the option to book flight tickets, and this facility has been arranged in partnership with MakeMyTrip.
As reported in the month of May, Flipkart’s entry into online travel niche in partnership with MakeMyTrip signifies several changes. This is for the first time that Flipkart has included flight booking option in their banquet of services.
Why Mobile Recharges?
This is indeed a clever move by Flipkart, and will have a long term implications.
There are roughly 1 billion mobile phone users in India, and as per January stats, more than 96% of the mobile phone users are using pre-paid connection.
This presents an immense opportunity for Flipkart to leverage their market position, and to attract new users into their platform.
Flipkart alone has more than 100 million users, and PhonePe is fast catching up on Paytm, and becoming one of the widely used wallets.
By combining the features of mobile recharges, and by using PhonePe’s instant UPI based cashless payments, Flipkart wants a greater pie of the digital economy.
And it seems that mobile recharges is the first step.
Ecommerce Battle In India Using Wallets?
With the entry of Walmart, ecommerce battle has warmed up in India. And digital wallets seems the catalyst which will drive the growth.
Yesterday we reported that Amazon has infused Rs 230 crore into their digital wallet Amazon Pay.
Paytm, which is India’s largest mobile wallet is now all set to assist Alibaba in making them a big player in the ecommerce market.
And Flipkart has PhonePe, which is now processing approximately 2 million transactions per day.
Hence, it is clear that the ecommerce portals are now aiming to create their own ecosystem aided with digital wallet, and wide range of products to make the process of online shopping easier, and seamless.
Do you think Flipkart’s new mobile recharge option will be useful for the end-user? Do let us know by commenting right here!