BSNL’s New Broadband Plan Will Give Free Amazon Prime Subscription For A Year!
The unexpected strategy of BSNL to partner with Amazon Prime can be due to the fact that Jio is about to launch their new Jio Fibre broadband service
This one was certainly unexpected.
State-run BSNL has decided to jump on the collaboration bandwagon, and have partnered with Amazon to give free Prime subscription.
This marks BSNL’s first such foray into content partnership, for their subscribers.
Is this a new strategy by BSNL to counter the looming threat of Jio Fibre?
BSNL’s Content Gamble: Free Amazon Prime Subscription!
BSNL has launched a new broadband plan, called BSNL BBG Combo ULD 700 Amaze, which provides 15GB of data at 10 Mbps speed, and then unlimited data at 2 Mbps.
500 minutes of BSNL to BSNL calls and unlimited free calls between 10.30 PM to 6 AM are also provided in this plan. Sunday free calling plan, which is ending on April 30th may also be provided for the users.
New customers who opt for this plan can get free Amazon Prime subscription for a year.
However, exact details aren’t out yet, regarding this free Amazon Prime offer: For instance, should a new user opt for this broadband plan for a year to avail free Amazon Prime?
Strategically speaking, this is an excellent decision by BSNL to tap those users, who love watching TV series and movies online. BSNL Broadband is giving relatively good speed, and with excellent data packs.
All the users need is Amazon Prime now!
BSNL’s New Broadband Plan Countering Jio Fibre?
Another angle to this new, unexpected strategy of BSNL to partner with Amazon Prime can be due to the fact that Jio is about to launch their new Jio Fibre broadband service, which is claiming to provide mind-boggling 100 Mbps speed.
Although a security deposit of Rs 4500 would be charged, the plans are expected to be cheaper, hovering between Rs 500 to Rs 1000.
BSNL is certainly facing the heat now, as they are right now one of the top wireline broadband services providers, and Jio Fibre can disrupt their dominance.
While Jio has their own Jio TV and a host of other on-demand entertainment apps, BSNL was certainly lagging behind in this aspect.
Now, with free Amazon Prime subscription, BSNL is trying to cover some lost ground.
But, will this be enough?
Do let us know by commenting right here!