Latest developments coming in from the Google camp strongly indicates that their next target is recruitment industry, and they want to dominate and disrupt the whole niche.
Google has now launched AI-powered job search engine, which has been mainly rolled out for English speaking users from the US as of now; and will be shortly introduced globally.
However, the most interesting aspect of this new job search engine from Google is that it will act as an aggregator of job listings, rather than having their own listings. The very theme of this new job search engine is the emphasis to ‘curate’ and ‘accumulate’ the best job listings from all over the world, and make the process of job hunt easier.
While explaining the reason behind this new job search engine, Nick Zakrasek, Product Manager at Google said, “With job postings scattered across the web, newspapers and help wanted signs, it’s not always easy to find ones that are a good fit based on your unique needs and skills.”
Google Job Search Engine: The Aggregator
As per the blog, Google has partnered with leading job search portals such as LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder, Glassdoor and even Facebook.
Hence, via one single platform of Google, the job seeker can discover jobs posted in any of these portals, instantly. All the user needs to do is search for terms like ‘Jobs near me’ or ‘freelance writing jobs’ to find optimised job listings, based on their preferences.
Besides, Google will save the searches done, and next time the job seeker opens the search engine, he or she will start from the point where the last job search ended.
Powered by AI, this search engine will consider factors such as location, skills set, distance from the home, colleagues, alumni network etc to scoop out the best jobs for the candidate, across various job portals.
Nick said, “Looking for jobs is a personal and complex journey and one that we’re trying to support in this new search experience.”
Provision for job alerts, direct emailing of the suggested jobs and many more features have been added in the search engine.
In order to help the job portals to let their listings appear on this platform, Google has also published a documentation, which will help the job portals to optimise their listings, as per Google’s job search engine.
In a way, SEO for recruitment.
Google’s Aim: Complete Recruitment Domination
In the month of April, Google had launched a specialised ‘Google Hire’ portal, which was meant for employers searching employees. This was basically based on Google’s own ‘Applicant Tracking System’ (ATS), which was converted into a portal for employers.
Now, Google has launched the portal for job searchers as well, thereby completing the circle – Google now has information about the jobs and information about the job seekers.
This is indeed a clever business model adopted by Google, it clearly showcases their intentions here. Google wants both employers and employees to connect via their platform, thereby eliminating the need for recruitment consultants.
Recruitment industry certainly has changed from today.
We will keep you updated as we receive more information on this development.
