Airtel To Offer A Unified Recharge Interface By Integrating All Mobile Wallets on MyAirtel app


Airtel App Recharge Pay

At a time when every other telecom operator is working towards generating more revenue by increasing its market share, Airtel is working towards its customer experience.

Working in line with its ‘Customer First’ philosophy, Airtel is planning to redesign its online recharge and payments interface across both, its website and its mobile app. This will improve the customer experience on Airtel platform and they would be able to recharge their numbers effortlessly.

Integration of Mobile Wallets & Digital Platforms

As of now, Airtel customers can recharge their Airtel DTH and mobile numbers via an array of mobile wallets and several digital platforms. While this is a good thing, Airtel believes that it results into a fragmented customer experience and leads to a lot of customer complaints related to online recharges.

That is why Airtel will integrate all of these mobile wallets and digital platforms on its website and MyAirtel app. As a result Airtel customer will have payments including the mobile wallets, credit cards, debit cards, and net banking.

Integration of these payments modes will offer Airtel customers with a unified online recharge and payment interface. They will be able to recharge their prepaid mobile numbers and DTH accounts, and also pay bills for their postpaid broadband connections, and mobile connection through their preferred payment mode.

“At Airtel, the customer is at the core of everything we do. Based on customer feedback and in order to deliver a more consistent digital experience, we have decided to refresh our online recharge interface and bring all payment platforms under a single umbrella,” said Ajai Puri, Director, Market Operations at Airtel India and South Asia.

Bharti Airtel has been very busy rolling out its 4G network across the nation while simultaneously improving the quality of its existing network via its Project Leap. Besides upgrading its network, Airtel is also focusing on improving the customer experience at various touch points within the Airtel platform.

Airtel has also revamped and rolled out Company Owned Company Operated (COCO) stores throughout the country as a one-stop shop for its customers. As of now, a total of 550 COCO stores are operating across the country along with more than 2,400 franchisee retail stores.

Airtel seems to be doing everything right. That’s what every mobile user would want- a good connection coupled with excellent customer support and after-sales service.

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