Aah.. After Food Delivery, Ola Is Getting In Online Groceries Business!


Ola is everywhere… Literally. Just a few days back they announced launch Ola Café, an online food delivery business along with their core business of car aggregation and rental. Now, it seems they are also entering into a vertical in which more companies have entered the space in last 3 months than previous 10 years – The Online Grocery business.

While there is no confirmation from the company about this, a job ad posted on Babajobs clearly hints that Ola is getting into online grocery business. Have a look at this advertisement.

Ola Job Ad

While the description does not mention anything, the specific profiles for jobs clearly states that they are looking at delivery executives to deliver groceries in Bangalore. See the highlighted portion.

Ola Delivery executive

The Delivery executives are expected to work in 2 shifts and should be able to read and understand English.

The ad also hints that Ola plans to start the grocery business in Bangalore first in certain areas as the job listing is put for 4 different locations in Bangalore namely, Marattahalli, Koramangala, Channasandra, and Brookefield. Description of profile for all the jobs is same.

Online Grocery Business is red hot right now

I don’t think there has been a vertical that has seen such a surge in players in such a short time. Just in last couple of weeks, players like Flipkart, Amazon and even Tata have thrown the hat in the ring. Since the start of this year atleast 5 startups in online grocery business have got funded.

Grocery Market in India

Out of $525 billion retail market in India, 60% is spent on groceries which makes it a$350 billion or Rs 20 lakh crore market as of now. India is also 6th largest grocery market in the world, and every major ecommerce portal wants a share of this pie. However, online grocery market is still in a nascent stage, as only 1% of the groceries which Indians purchase as of now are online. It is expected that by 2020, online grocery market would be 2% of the overall groceries market, making it a niche market worth $10 billion (Rs 60,000 crore)

With Ola getting into Online grocery business, this space has already got very crowded in a very short time.

[Via: Jerry Altaf]

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