Microsoft Takes Jab At Their Cloud Competitors; Box Responds


An interesting tussle is developing among the Cloud storage competitors. Fortunately, Google is not part of it and Microsoft is at the center of it…

Yesterday, John Case, Corporate Vice President, Microsoft Office Division wrote a blog post on Office blog titled “Thinking outside the box” where he took a jab at other cloud storage providers. Without naming the competition, he mentioned that that businesses around the world should buy all-in-one product from Microsoft rather than buying technology “piecemeal” from multiple sellers (obviously hinting at Dropbox, box and others).

Microsoft Onedrive box

He went on to say, “The cloud is about breaking down walls between people and information. Not building a new set of islands in the sky.” What this essentially meant was don’t pickup cloud solutions from smaller providers who do not offer complete solution, rather come to Microsoft for a comprehensive one!

This jab at the competitors was essentially part of their announcement, where they have now increased storage on their OneDrive cloud platform from 25GB to 1TB, a 40X increase at same cost. Apart from this, Microsoft also announced that all Office 365 ProPlus customers will get 1TB of OneDrive for Business storage per user as part of their Office 365 ProPlus subscription.

Microsoft will also offer free services where they will help organizations migrate data from their existing solutions to OneDrive for Business.

In response to this, CEO Aaron Levie responded quite critically at how not open Microsoft themselves are. He said

By keeping Office 365 users on the closed OneDrive “island,” Microsoft is stranding hundreds of millions of users and customers that have chosen Box, Dropbox, Google Drive, and others. And by releasing Office on the iPad without the ability to view or edit documents from any cloud service other than their own, they’re making it harder — not easier – for users to get the most out of their software.

Box response

The post essentially pointed out that it’s not them who are creating islands, but Microsoft themselves are doing it.

Our View

We have mentioned this earlier and saying it again now. It is refreshing to see how Microsoft is reinventing themselves since Satya Nadella has taken over the reigns of Microsoft.

Microsoft has always known to be reactive, but since Satya’s arrival they have been proactive as well as aggressive. In larger scheme of things in the online world, we need a strong, aggressive and innovative Microsoft that brings about healthy competition amongst its peers.

However, in this particular case, I do agree that we need Box-es and Dropbox-es of the world to create a healthy Cloud ecosystem. While Microsoft can offers loads of storage and other things, it is the smaller players who are nimble and flexible to fast changing dynamics. We need them….period

In this particular case, Microsoft needs to be more open (and in last few months, I see that happening) rather than harp about how others don’t offer all in one solution. In that sense, no one should ever go to Microsoft because Google’s offering are far more comprehensive and open as well!

One thing is sure, we are going to have some exciting battles in the Cloud storage space space.

What do you think?

  1. […] free, but it can be now very difficult for smaller companies such as box, iCloud and JustCloud to keep up with this race for offering free storage. It would be interesting to observe how these small companies now respond […]

  2. Eric says

    I love DropBox and have used it for years both personally and in a business environment. The biggest challenge that they face is they provide a service that is easily replicated by any number of companies, including powerful ones like Google , Amazon and Microsoft. The services are a dime a dozen right now and they way I see it, there are two things that can set a company apart: 1) tight integration with multiple platforms and 2) lots of storage space. Dropbox is doing a great job on the integration front. But right now, they are getting pressure on the storage space issue. So right now I am making the switch to a product by Barracuda called Copy. They start you out with 20GB of space (more than I have on DropBox after years) and with referrals of 5GB a pop it can go up quickly from there. Check it out at

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