Yahoo re–strategizing search! Will it work?


A couple of posts ago, I had talked about how Yahoo is working on its social media strategy. Its two applications – Yahoo Buzz and Yahoo Pulse are creating quite a buzz in the market as has been shown by the recent Comscore Report. Taking the theory of innovation and changes in mind shift forward, Yahoo is working to re–strategize its entire search process.

Comscore Core Search Report


With its deal with Bing, it seemed as though Yahoo had given up on its search competency. But this could change with their recently announced strategy. As is shown by the recent Comscore Report, the share of search on Yahoo is way less than Google (65.5%) at meager 16.8% and this also has seen a drop of 0.2%.

So what is Yahoo planning to do? Here is a peek at some of the things that Yahoo is planning –

  • Verticalization the search results – which means when one types a search topic / information, instead of a few random links which may not be really useful, a web of useful information would be displayed
  • The page would also be integrated with Flickr pictures, Tweets, YouTube videos and Yahoo News all related to the search item
  • Incorporation of visual search
  • Microsoft would power this entire initiative with web crawling and indexing facilities

Other than this, Yahoo also has gesture–based search, voice–based search in the plans currently.

Is this move going to be successful for Yahoo Search? Can it bring Yahoo Search to the forefront?

To state it bluntly, Yahoo is really far down the pecking order when compared to Google. These initiatives although new for Yahoo are already present in some form or the other in Google. Yahoo also seems to be a laggard or the second best when compared to Google in terms of innovations in search and that is one of their biggest disadvantages .

This move shows that Yahoo still has some firepower left to innovate in its search business despite the fact that Bing is the one powering it. It has also raised the hopes of the field of ‘search’ seeing competition in the near future and made it really interesting.

Do you think Google would be the sole player in search for years to come or would another organization replace it on the pecking order?

  1. Madhav Shivpuri says

    I have been waiting for this – “The page would also be integrated with Flickr pictures, Tweets, YouTube videos and Yahoo News all related to the search item”

  2. Anna Thomas says

    yeah definitely because yahoo is the most commonly used site by the users and hence everyone will like to feel some new features. i found that some new thoughts are very interesting.

    1. Aseem Rastogi says

      It would be great to see how much they benefit from this in the future..But the innovations nonetheless have been great to see :)

  3. Yaamini says

    The new innovations and ideas from yahoo seems interesting especially the gesture based and voice based search. Yahoo is probably trying to compete with google. I dont knw whether yahoo will be successful or not but as of now GOOGLE IS THE BEST. Lets see wat happens in the future

    1. Aseem Rastogi says

      Yeah Google is for sure the best..But some competition always does help make the industry seem interesting :)

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