Mobile Advertising

Truecaller will offer 6 second ads to advertisers through their self serve ad platform, where advertisers would be able to track and monitor the views, ad spending, and optimize the ads accordingly.

As per a research, an adult American is exposed to 362 advertisements a day, spread across Internet, TV, Radio, Newspaper and magazines. But, how many of them actually convert, and gives a business to the advertiser? Imagine New York…

In its first Mobile First Insights (MFI) report for India, Opera Mediaworks reports that Music, Video & Media apps drive the maximum ad impressions in India. We keep on hearing about the engagement pattern of social media, IMs, and…

By Alex Qian, Vice President, Leomaster, India and USA Change, inevitably sweeps across the continent, with the ubiquitous adoption of the smartphone and continuous advent of mobile data network, along with craze of investment. The…

We all have witnessed a smartphone revolution in India with majority of the people shifting to smartphones from feature phones. Even an ordinary cab driver or a domestic help have access to smartphone and smart devices in their lives.…

As per a latest research conducted by Smaato, it was found that growth of advertisements served on mobile web has overtaken mobile apps in India. Mobile usage is continuing to soar, breaking all existing records and the mobile…

The era of incredible annoyingness of app install ads on mobile webpages may finally coming to an end. Now on, if you show mobile visitors who come to your site from a Google search big ad pops in, in which you promote your app, you…

Opera Mediaworks, which is one of the largest mobile advertisement platforms in the world with 350 million+ users has just released their ‘State of Mobile Advertising’ report for 2014. Opera has 50 million+ users of their ‘Opera Mini…

Mobile Advertising is growing leaps and bounds in India thanks to growth of smartphones in recent times, especially in the mid to lower range. According to Opera Mediaworks India has witnessed a record growth at 260 percent since July 2013.…

Recently, the “internet of things” study by Gartner had revealed that world will have 26 billion internet connected devices in next 6 years out of which smartphones and tablets will account for nearly one-third of them. With such…