Holiness via Ecommerce: India Post Will Deliver Ganga Jal At Your Doorstep
Ganga, considered the most sacred river for Hindus, and a lifeline for millions of Indians which flows for 2,525 kms starting at the confluence of the Bhagirathi and Alaknanda rivers in Himalayas before getting submerged with Bay of Bengal, will now soon be delivered at your doorstep, thanks to ecommerce.
Understanding the importance and relevance of River Ganga, which is actually worshipped like a God in Hindu households, IT Minister Ravi Shankar Prasad has said that ecommerce industry should deliver it across the country.
Taking the first step, IT Minister has ordered India Post to take the initiative, and deliver Ganga Jal from the Holy Cities of Haridwar and Hrishikesh.
He said, “I used to get several requests on whether the vast network of the posts can be used to get Ganga Jal. I have directed the Department of Posts to utilize e-commerce platform so that pure Ganga Jal from Haridwar and Rishikesh can be provided to the people.”
The Minister said that if India Post’s postman can now deliver smartphones, jewelry, clothes, then why not Gangajal?
India Post has assured that they will initiate a special campaign to deliver Ganga Jal across India.
BJP has welcomed this decision, as their spokesperson shared, “This is a very welcome initiative by the ministry. Ganga Jal is in huge demand in Indian families. But many people could not source it from Rishikesh or Haridwar. Now, with this initiative, even people at faraway places would be able to get the holy water.”
Besides announcing the Gangajal project, IT Minister also shared some interesting data about India Post’s banking initiatives. For instance, India Post has now overtaken SBI in establishing core banking hubs. Compared to 1,666 core banking branches of SBI, India Post has 22,137 branches pan-India.
Delivering Holiness Via Ecommerce
Last year, India Post actually initiated a special drive to deliver Holiness via their delivery platform.
Last year, during the auspicious “Godavari Maha Pushkaram” which was held between July 14th and 25th, India Post had delivered the Holy water from river Godavari to all corners of the country.
The product was named as Godjal, and 500 ml of the Holy water was sold for Rs 20 in plastic bottles.
Pushkaram is the festival of rivers; and every year, one of the 12 sacred rivers are worshipped all over the country. Last year, it was Godavari’s turn, and owning to huge demand of it’s Holy water, the special arrangement was made to deliver it.
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