India Business & Technology Buzz Trending News, Views and Analytical take on Indian Technology, Business, Finance, Telecom, Startup and Social Media space.

According to the survey results published in Business Standard last month, Indian consumers have ranked Amul as the number 1 brand of the country.

The rise of Indian Rupee against Dollar has been nothing but exceptional this year. Today it saw another big jump touching nearly 10 year high. Todays exchange rate of Rupee against the dollar is 39.45 . I have already mentioned earlier how it has severely affected the small and Big Indian exporters. Majority of Indian software companies...

Research and Development (R&D) is gaining momentum in India. India is increasingly becoming a top global innovator for high-tech products and services. In a recent study by World Bank, it found that more than 300 multinational corporations have set up R&D and technical centres in India. Hundreds more have their plans to move in future.

As you may know, I am currently involved in a start-up in online advertising and content display space. Do you know the questions that I asked myself before going ahead with this startup? Here are some of the questions that I asked myself before taking the decision. Once the start-up goes online, I will give my answers and reasoning to these questions below.

Indian Blogosphere is growing. Infact, just in last 6 months, there are quite a few quality Indian blogs that have come up. I now have more than 200 feeds in my Google Feed Reader, majority of which are Indian blogs (mostly Business and Technology oriented blogs).

Outsource to countries where the work can be done at cheaper cost than India. And Indian companies are doing exactly that - opening offices before their clients approach these countries by themselves. The advantage Indian companies have is, they have mastered the outsourcing game over last few years. So before countries like Vietnam rise in outsourcing space, they setup shop and capture the market share.

Trakin’ blog completed 5 months of existence at the end of September 07. It has been another great month from traffic and subscribers point of view. I am happy that Trakin’ is received quite well. I have been receiving quite a few positive emails and comments . Heartfelt thanks to all of you, who have written to me and appreciated the efforts. A big thanks also to people who have been Trakin's regular readers. The visits and encouraging notes from you is what keeps me motivated all the time.

Mobile commerce in India is gaining quite a bit of momentum, and why not. India currently boasts more than 200 million mobile subscribers growing at nearly 100% yoy. Online E-commerce is yet to catch up, but it also has started picking up pace.

Government Social Welfare schemes are unknown in India. Most of you may be aware that in countries like US and UK, the unemployed and elderly people receive allowances (via social security) from government to wade through difficult times. However, in India, this kind of government support has been unheard of.

I am surprised that in this day and age we have Travel search engine looking like 90DI. I don't know how many of you would agree with me, but I found the look of this excellent travel search engine bit too amateurish. It is also quite glaring, because even though it is ugly, it is one of the better travel searches in Indian Travel sector, and I can say that I seen most, if not all the Indian players in this sector.

Trak.in blog will make quite a few exciting announcements in month of October, including long awaited blog redesign, details about an exciting start-up where I am one of the co-founder publishers watch out you don't want to miss it !) and a contest where the readers stand to make real hard cash for just commenting on this blog.

Blogging and Social Networking are currently the buzzwords on Indian Internet scene. They are no more limited to individuals. Small and large businesses alike are understanding the power and importance of of these trends. They have now become an integral part of business strategies.

MagicBricks, one of the leading Indian real-estate portal launched a mobile version of their site- MagicBricks mobile. They are supposedly the First Indian mobile property portal. The users need to download a small application on their GPRS enabled phone and search for properties by property type, budget, and city. They can also view further details of property listings from their cell phones itself.

If you are a regular reader of this blog you know my love Indian advertisements. Yes, they can get on your nerves sometimes, especially during cricket matches, but at the same time, some ads just amaze you with their creativity and presentation.

Wedding is one of the most important event in most people's lives, and in countries like India it is of gigantic proportions. I am sure most of you must have experienced a lengthy Indian marriage, some or the other time in your life, either your own or of someone close to you.