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Digital campaigning ~ Spam?

If we include TV then it might not be spam As TV includes a larger audience and gets the message clearly. Not the same case with other digital media - Mobile phone and the Internet. “In case of advertisements on TV, we do not have a…

Who likes credit cards anyway?

Bankers hate it. Merchants hate it. Informed consumers hate it. Bankers hate it because it is not making any money. 60% of the credit card holders do not roll over their credit. Which means they pay their balance in full. A good news for…

Finally, CAT goes online

The CAT exam which is used for admissions by most of the MBA institutes in India and most importantly IIM's is going online. This move was contemplated in 2008 but, it will be implemented from 2009. CAT 2009 will be a computer based test…
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