Facebook Wants Content Creators To Earn More Money From Instagram, Facebook; Content Marketplace Proposed

Meta CEO Mark Zuckerberg announced a series of steps it is taking to boost the income of creators. 

Zero commission until 2024

For starters, the company will “hold off on any revenue sharing” until 2024, a one-year extension of his prior pledge to not charge a commission until 2023.

This will cover income received by creators who directly charge their fans for paid online events, subscriptions, newsletters and badges sold during live streams.

Facebook ‘stars’

Meta is expanding Stars, the company’s in-app tipping feature, to all eligible creators.

Stars are virtual items that allow fans to express their support for their favorite creators

Starting this week, creators who have at least 1,000 followers over the last 60 days will be eligible to onboard.

Reels bonus program

It is aso opening up the Facebook Reels Play Bonus program to more users on Facebook.

This program is part of Meta’s larger $1 billion creator fund.

Prior to this expansion the program was invite-only.

NFTs in Instagram

Further, it will be expanding its NFT test on Instagram so more creators around the world can display their NFTs on the site.

The company will bring this test to Facebook soon too, starting with a small group of U.S.-based creators.

Marketplace for creators to get exposure

A designated place on Instagram is being tested where creators can get discovered and paid for content.

Once a brand finds a creator that they want to partner with, they can get in touch with them.

Creators can filter through their offers and projects with a partnership messaging folder within Instagram DMs.

Interoperable subscriptions

Creators will be able to give their paying followers on other platforms access to subscriber-only Facebook Groups.

With this, they will be able to receive payments from their fans on other platforms and offer access to exclusive features on Facebook.