[Exclusive Interview] This Swedish Platform Connects Celebrities, Influencers With Fans; Offers Personalized Content
Recently we interacted with Mr. Abhishek Sarkar, General Manager and Head of India operations, memmo.me, and asked him about their Indian expansion plans and offerings.
Here are the major highlights of the interview:
Brief about Meemo.me and the services that you memmo offers?
Memmo.me is a well-known Swedish entertainment platform with a worldwide reach that is now in India. The firm is an online platform that allows celebrities’ fans and followers to receive personalized video messages from their idols. The firm not only makes these videos available for personal use, but it also curates and customizes celebrity videos for commercial purposes such as marketing campaigns, virtual events, team celebrations, and sales outreach. Memmo.me is the world’s largest marketplace outside of US for customized movies by sports, actors/actresses, comedians, theater artists, and YouTubers.
What were the company’s goals and objectives
Memmo.me is the world’s largest marketplace for video greetings, with headquarters in Stockholm, Sweden, and offices in London, England.We’re planning something special for the Indian market and have absolutely,localized the patterns, and looking forward to a big bang launch.Memmo.”The new funding will enable the startup to add new features such as live videos and expand its business offerings, such as hiring celebrities to create promotional videos for external marketing or internal employee motivation.
Memmo has already established their Goals and Objectives itself as the industry leader in Europe and Canada, and are capitalizing on that momentum with the creation of our first office in Los Angeles and the development of these Funds into other markets. Following a successful interaction with the team since the Series A, the platform now welcomes a slew of industry-defining investors that will propel us forward with their knowledge, experience, and networks.” “The popularity of engaging with our celebrities is increasing all the time, and we’re always adding new celebrities to the platform.
Factors the personalized celebrity video messaging industry is growing
.Personalized gifts have been fast gaining in popularity in the gift-giving sector, as an increasing number of people value gifts that are designed to make loved ones feel unique and enhance personal ties. Many celebs may now plan, develop, and deliver completed gifts(videos) in record speed because of growing digitalization and advanced production processes and technology. We have seen great emotions out from our gifts across different age groups. Young to old people have always been amazed by it and the emotions have been real. These gifts are great for any ocassions and adding specials like complete personalization, delivery at great speeds is helping gain immense popularity with the users.
Tell us about Memmo and its journey and its Business success so far?
Memmo.me is a one-of-a-kind platform recognized for innovative thinking and We are grateful for our so far successful Journey. We owe it to our dedicated staff and our loyal customers, who have constantly put their faith in us and are now eager to extend our footprint, and Memmo.me believes that India has enormous development potential. We intend to develop a strong presence in the future with our unique services as well as our customized and individualized approach.
Memmo.me envisions growing as a platform to concentrate on expanding our product categories and celebrity portfolio, as well as expanding our personnel, to better serve the demands of our Indian customers. At the same time, we’re pursuing markets in Mexico and Brazil. Our overall goal is to deliver outstanding user experiences. In the future, we aim to be known as the one-stop shop for tailored celebrity wishes in both the Indian and worldwide markets.”We’re also optimistic that, with our unique offers and tailored, personalized approach, we’ll be able to develop a strong presence in the future.”
What were the major challenges the company has faced till now?
The biggest challenge in India is to build a trust with every customer. Since the company and concept is still very new to the region, some users feel the product is too good to be true and overall awareness is quite low in India. We are constantly working hard to ensure flawless service and delivery for our customers, larger roster of celebrities for wider choices, more customised local add on products and eventually become the go to destination for personalised celebrity videos.
What are your growth plans for the next year?
We’re on our way to become the go-to platform for bringing creators and fans together.” We’ve already established ourselves as the market leader in Europe and Canada, and we’re gaining traction as we open our first office in Los Angeles and expand globally and help create memories.
By Mr. Abhishek Sarkar, General Manager and Head of India operations, memmo.me
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