Grofers Will Deliver Groceries, Phones, Gadgets In 10 Mins: Next Hyperlocal Disruption?

Even though e-commerce has become part and parcel of our daily lives and seems quite normal, we still haven’t seen the ultimate display of customer centeredness. Various players in the online delivery market, various players are trying to up their game by attempting to give better services. In a similar race, the grocery delivery platform is also trying to give unique offerings.

Grofers aims to expand its offerings

Online grocery delivery platform Grofers is aiming to become a full-fledged e-commerce company capable of delivering everything including mobile phones within 10 minutes of receiving an order.

Founder and chief executive officer Albinder Dhindsa shared his ambition for Grofers in a blogspot.

“Imagine if you can get anything delivered to you in less than 10 minutes. Milk for your morning chai. The perfect shade of lipstick for tonight’s party. Even an iPhone. Imagine the store that delivered these to you is owned by someone just like you – a community entrepreneur. Your neighbor. Your friend. Maybe even you. This is the Grofers vision,” Dhindsa wrote in the blog on October 18.

Grofers will bank on community entrepreneurship

Grofers is planning to build community entrepreneurship by partnering with aspiring businesswomen and men who will run so-called dark stores where inventory will be stored. Dark stores can be traditional retail stores, including apparel and appliance outlets which will fulfill the orders of online customers. Till now, Grofers has already partnered with 86 dark store owners in 13 cities. It has also fulfilled more than 1 million orders in the last three months after the launch of its instant delivery service.

Quick Commerce will grow by 10-15 times in the next 4 years

Grofers currently delivers groceries and essential items that are low-value products compared to smartphones which cost north of Rs 12,000. According to a recent Redseer Consulting report, mobile phones contributed 46% of the overall gross merchandise value (GMV) clocked by e-commerce companies this year in the first week of their festive season sales.

Overall Gross Merchandise Value of goods sold during the period was $4.6 billion and mobile phones constituted almost half this number. According to a report by Redseer, India’s e-commerce industry is estimated to generate revenue of $55 billion in 2021 with the addition of 40 million new online shoppers.

According to the same source, quick commerce, which is defined as the delivery of items within 45 minutes, is expected to grow by 10-15 times in the next five years. It will become a $5 billion market by 2025.

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