Ola Electric Scooter Will Be Directly Sold To Consumers, Via Home Delivery: No Dealers, Showroom!
Ola Electric is grabbing headlines as it prepares to debut its first electric scooter, the Series S, in the coming days.
On July 15, the business opened bookings for the Ola Series S (with a reservation fee of Rs 499 that is entirely refundable) and received one lakh orders for the e-scooter within 24 hours.
Now, Tech2 has learned about Ola Electric’s plans to sell its e-scooter directly to buyers, avoiding going down the traditional dealership network path, and that the Ola Series S electric scooter will be delivered straight to buyers’ homes.
Ola’s Direct-To-Consumer Sales Model
Ola will use a direct-to-consumer sales approach, which means the entire purchase process will take place between the manufacturer and the buyer, removing the need for Ola to establish a traditional dealership network, which would be a costly endeavour.
Ola’s Separate Logistics Department
Ola has created a distinct logistics department to help with the direct purchase process, allowing potential consumers to submit documentation, financing applications, and other procedures online.
This logistics staff will ensure that the scooter is properly registered and delivered to the buyer’s residence.
While this strategy saves Ola money by avoiding the costs of establishing a large retail chain, it also allows the company to meet demand in almost any part of India. Those who wish to buy an Ola e-scooter will be able to do so, since Ola will ensure that the Series S reaches buyers regardless of their location.
Additionally, Ola is expected to open ‘experience centres’ – much like Ather Energy’s ‘Ather Space’ outlets – for potential buyers to check the e-scooter out in person and take it out for a test ride.
Ola Electric Series After-Sales Support
Ola could simply arrange for service staff to visit a customer at their residence and carry out any maintenance work that may be needed.
Colour options are expected to include matte black, matte pink, sky blue, white and more.
Ola Electric has also revealed the scooter can be charged using a standard 5A socket, or at one of its ‘Hypercharger’ charging stations, which are going live in over 100 cities at this time and will eventually cover over 400 cities.
About the Price
The Ola electric scooter will be available in two models: the Ola S1 and the more powerful Ola S1 Pro.
The Ola Series S e-scooter is predicted to have a range of more than 100 kilometres. The Ola Electric scooter is estimated to cost between Rs 80,000 and Rs 1.1 lakh when it is released in the coming days.