Indians Bought 17,600 Smartphones Every Hour In Last 90 Days; Highest Ever Sales Recorded!
The Indian smartphone segment is experiencing new highs, registering a 23% Year-on-Year (YoY) growth in the first quarter of the year.
Glowing Figures And Drivers Of Growth
The official figure is 38 million units that have been shipped nationwide according to analyses by Counterpoint Research.
This figure sets a record by being the highest ever in terms of first quarter shipments.
Numerous factors have been attributed to this growth such as several new model launches and promotions by numerous companies coupled with financing schemes aimed at pulling in maximum customers.
Another major factor identified has been a backlog of smartphone demand from 2020.
Major Players In The Indian Market
Chinese Android phone makers are ruling the roost accounting for 75% of market share in India.
Xiaomi is in the number 1 position capturing 26% of market share.
The consumer electronics giant has expanded its manufacturing presence which has helped it “maintain strong shipments during the quarter”, as put by Counterpoint Research analyst Shilpi Jain.
Samsung has been going steady with one product launch after another including its Galaxy M-series, Galaxy F-series and Galaxy S21 series during Q1 2021.
Vivo, Realme and Oppo round out the top 5 smartphone vendors in India.
Feature phones, the smartphone’s more old-fashioned cousin has also seen an impressive YoY growth of 14%.
Jiophone shipments have been driving the growth along with Itel Mobile which led the feature phone segment grabbing 21% of market share.
Apple is at the top of the premium smartphone segment which comprises phones costing over Rs 30,000 or $400.
It has reportedly completed 1 million shipments for 2 straight quarters- a first-time achievement for the tech giant.
Apple currently takes 48% of the market share in this segment, and an incredible 207% YoY growth in Q1 2021.
This makes Apple the 6th largest smartphone seller in India, trailing behind the top 5 Android vendors.
This growth is aided by the old-gen iPhone 11 which enjoys strong demand.
The company has also been pushing the mid-range iPhone SE 2020 bundled with aggressive offers.
Its India-based manufacturing facilities have also been an impetus towards its ever-growing presence and influence when it comes to high-end Indian consumers.
Tough Days Likely Ahead
However the analyst firm has advised caution since the devastating second wave of the pandemic currently seizing the country could adversely impact figures in the coming quarters.
Consumer demand will likely tank in response to lockdowns.
The after effects of the ongoing second wave is already being seen as movement of people and goods is being affected.
The incessant rise in active caseload could further hinder the national economy as a whole, which in turn will inhibit consumer demand.