Netflix Triggers New Price War; May Launch Rs 299 Plan For Mobile+Computer Access!
Netflix is all set to trigger a new price war with a new and a very cheap plan! The leading OTT platform is now testing a new plan worth Rs. 299 and offer both mobile and computer access for the viewers.
The current cheapest plan of Netflix is at Rs. 199, and it offers a mobile only access to customers.
Read on to find out more about the Rs. 299 plan by Netflix!
Netflix Launches New Plan For Rs. 299; Offers Mobile+Computer Access
The new plan by Netflix, Mobile+, is priced at Rs. 299 per month, in which, customers will be able to stream high-definition (HD) 720p video. Customers will also be able to stream Netflix on their computers, including PC, Mac, and Chromebook.
Netflix is currently testing this plan and has stated, “We launched the Mobile plan in India to make it easier for anyone with a smartphone to enjoy Netflix. We want to see if members like the added choice Mobile+ brings. We’ll only roll it out long-term if they do.”
Netflix’s subscribers in India stream the OTT channel more on their mobiles as compared to the global subscribers.
The cheapest plan by Netflix comes at Rs. 199 and offers standard-definition (SD) 480p video quality and is available for mobile devices only. As per reports, the Mobile+ plan will not let you stream Netflix on TV or simultaneous screens, which is offered on the Standard plan. The Standard plan is priced at Rs. 649 and offers full-HD 1080p video and access on computer and living room devices (TV, consoles, and smart devices).
Netflix Competing With Amazon’s Rs. 89 Plan?
This new plan has been announced right around the time when Amazon has also come up with a new Prime Video Mobile Edition back at Rs. 89 per month. Amazon’s plan was announced in January this year.
In July last year, Netflix had come up with a similar plan; however, that was priced at Rs. 349. We had reported that it was a low-cost subscription plan, which will allow the Indian subscribers to stream content n in high-definition (HD) quality. The content was to be viewed on mobile, tablet, and computer screens but not on television.
However, this plan failed to win the hearts of viewers and was never rolled out widely. The upcoming plan seems to be another attempt by Netflix to see if it is liked by customers.