Youtube Launches TikTok Competitor: Shorts; Will 15 Seconds Short Videos Entice Users?

Youtube Launches TikTok Competitor: Shorts; Will 15 Seconds Short Videos Entice Users?

In a big development, world’s biggest online video platform with 2 billion users: Youtube has launched a new feature called Shorts.

This is being seen as a TikTok competitor, since users can shoot and share short, 15-seconds videos via Shorts.

Will this work in India? Can 15-second videos entice users?

Keep reading to find out more!

Youtube Shorts Is Now Live

Via a blog post, Google has announced the launch of Shorts, a short video feature.

Using Shorts, Youtube users can post 15 second videos on any topic, and share with their followers and fans. Youtube is emphasizing on the fact that videos on Shorts can be shot using nothing but mobiles.

Chris Jaffe, VP of Product Management at Youtube said, “..That’s why we’re excited to announce that we are building YouTube Shorts, a new short-form video experience right on YouTube for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.”

Shorts is empowered with several content creation tools, which will help users to make their short videos better.



Shorts has:

  • Multi-segment camera, which will help creators to string multiple videos into one
  • Feature to add music into their videos, via large collection of music from Youtube
  • Speed controls, timers and more

A small + sign will be visible in your Youtube app on mobile, which leads to the Shorts feature.

Here is a good resource to know more about Shorts, and how to make good, impactful videos using this new feature.

Will 15-Second Shorts Entice Users?

Now, this is an interesting question, since several tech observers and social media experts have already compared Shorts with TikTok, and Instagram’s Reels.

Arun Prabhudesai, Chief Youtuber at the 5.7 million strong family at TrakinTech was optimistic on this new feature from Youtube. 

He said, “Youtube is the right platform for a short video format feature, and Shorts looks promising. However, it would be unfair to compare it with TikTok, since Youtube already has a similar feature called Stories. Youtube Shorts can be a great tool for content creators to promote their videos and expand their reach. We will experiment a lot with Shorts, and see how it goes from here.”

It would be interesting to observe how Shorts makes a dent in the short video format market in India. We will keep you updated, as more details come in 

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