Google’s Verified Calls Will Reveal Identity, Purpose Of Incoming Calls: How Will It Work?

At some point in your life, you must have felt uncertain to pick up calls from unknown numbers or have a fear that they will be spam callers. 

Google has announced a new feature for its Google Phone app: Verified Calls, to identify genuine callers. This feature will tell the user if the caller is authenticated by Google and the purpose behind the call. 

Read on to find out more about this feature…

Some Things You Need To Know About The New Feature!

The Google Phone app comes preloaded in some Android devices and will be available for all Android devices probably later this week. 

The feature will display the caller’s or business’s name, their number, their logo, the reason for their call, and verified checkmark in the form of a blue shield icon which will tell whether the call is verified by Google.

Messages like confirm transaction activity, food delivery, and flight time changes will be available for display in the call reason field.

To get verified, the businesses will have to sign up with one of Google’s partners, said the company.

Google claimed that it does not collect or store any personally identifiable information after verification.

Verified Calls will be first launched in the US, Mexico, Brazil, Spain, and India.

Advantages Of ‘Verified Calls’ Feature!

With an increase in spam calls, this feature aims at eliminating them.

Google pointed out that, “While most people said they hung up on those calls, those who lost money reported a median loss of $1,000. Spam and scam calls erode trust in businesses and increase costs to consumers.”

While testing the feature, Google found out that Verified Calls improves the likelihood of someone answering a call.

It noted, “For instance, banks calling to alert a customer about a possible fraudulent transaction can increase answer rates by stating the call reason. A food delivery or logistics company can do the same to make sure customers are available to receive their deliveries.”

This will let genuine businesses communicate with their customers with clarity as the reason for calling will be displayed on the incoming call screen. In turn, the business might save on calling costs as the number of rejected calls might decrease.

With Truecaller used widely in the Indian market by over 1.7 crore active users, will Google’s ‘Verified Calls’ feature stand a chance?