Offline Shops Can List On Google In Real-Time Search Results: Should JioMart, Amazon Worry?

As per new developments, Google is planning to introduce a program that will act as a rival to the Amazon Local Shops and Reliance’s JioMart. Reports suggest that Google is testing out a new pilot program wherein they will be bringing offline shops to the internet. 

This will help offline grocery stores in India to connect with the customers and deliver products online. 

Find out how this initiative by Google will work right here!

Google Working On Pilot Program Similar To Amazon Local And Reliance Jio Mart

Google, the world’s largest internet search giant, is planning to launch a bunch of initiatives that will help the physical stores in India to get in touch with the customers and make deliveries online. This will help out immensely, especially at a time where the Coronavirus disease is spreading everywhere and people are heavily relying on the online e-commerce platforms to obtain their groceries and other goods.

As per two senior industry executives, Google has already started a pilot where the offline stores will be able to enlist their products online at a store level on a real-time basis. These products will be enlisted in the search page itself. Consumers will be able to see the variants available and the price of their desired products in their nearest stores by searching for it on the search page of Google itself.

Google To Use Offline To Online Model To Help Customers And Kirana Stores Connect

As per reports, this new program is being tested by Google in a few select cities. Also, Google is implementing the online to offline (O2O) model which helps them to connect local retailers with more than millions of customers. 

This model is quite similar to that of Amazon Local Shops and Reliance Jio’s JioMart and will compete against them. Google will also sign up offline Kirana stores in the country and run their operations digitally. Customers will be able to pre-order the grocery stores and have them home delivered as well.

It has also been revealed that Sangeetha Mobiles and Lenskart in Bengaluru are part of the pilot program of Google’s new initiative. 

However, the timeframe of the launch of this product hasn’t been specified as of yet.