Swiggy Increases Membership Fees By 94% For Existing Users; Free Delivery Will Be Now Super Expensive!
As per the reports, the Food delivery unicorn platform Swiggy has decided to sharply increase the charges of its ‘Swiggy Super’ program.
How Did This Happen?
The foodtech startup has suddenly decided to increase the monthly plan of ‘Swiggy Super’ of ?79 to nearly double of ?149.
Not only that, the three months plan will now be charged at ?349, almost doubling the cost of the current plan of ?179.
This increased charges will be applicable for the existing ‘Swiggy Super’ members and will charged upon the renewal of the programme.
Also this new rates will come into effect from 8 January 2020.
What About The First Time User?
In case, if a consumer subscribe to the ‘Swiggy Super for the first time, the food delivery startup will continue to charge the previous rate of ?79 for one month and ?179 for three months.
The company has clarified about its decision to increase in the charges of the ‘Swiggy Super’ in a response to a tweet when asked about the increase in charges of ‘Swiggy Super’ programme.
What Does Swiggy Say?
They further said that it will roll out new offers and discounts for the subscribers of the membership programme.
The company also confirmed that they will continue to deliver the food without any delivery charges to any subscriber of ‘Swiggy Super‘ when the total amount of the bill is more than ?99 per order.
Apart from this, the company has sent specific mails to the subscribers of the ‘Swiggy Super’ and informed about the hike in the membership programme.
How Does Swiggy Performed In The Past?
Earlier this foodtech delivery company has posted a six-fold increase in losses for the financial year-ended March 2019 (FY19).
The cause being blamed on account of heightened expenses which went up by four-fold during the same year at a time when the five-year-old startup has been expanding rapidly across the country to keep up with intense completion in the food delivery segment.
Also, the company posted a net loss of ?2,367 crore in FY19, which is a substantial increase compared to ?385 crore losses posted a year ago in FY18.
While the startup grew its revenue by three-fold in FY19 which stood at ?1,128.3 crore, compared to revenues of ?417 crore reported a year ago.