Indians Travelled 2 Crore Kms On Ola During New Year Eve; Bengaluru Booked Max Rides, House Parties Beat Clubbing!
The times are changing and so are the trending habits of millennials. Not just this, the market culture too is changing along with this shift. As you one of the pointers on which we’ve been constantly sticking to, is bringing in timely reports and survey analysis to you all, in order for you to understand the shifting market conditions.
Did you celebrate this New Year’s Eve at home and scrolled through the constant updates of your social group’s fun party nights? Trust us, you weren’t alone.
The data provided by ride hailing app Ola has proved that a higher percentage of Indians preferred celebrating the NYE with their friends and families at homes, rather than partying at bars and clubs, this year.
Most People Celebrated NYE with Friends and Families
On New Year’s Eve, India’s top cab hailing service Ola on Friday said that riders on its platform picked family and friends over commercial parties and in total, traveled over 20 million km shuttling between airports, hotels, bars, and homes of near and dear.
In a trend analysis on how India partied this NYE (on its own platform), Ola concluded that this year, people prioritized visiting family, friends and celebrating the New Year in close intimate groups over commercial party venues in the city.
Riders made 20% more booking to attend houses parties on NYE. This is because more number of rides originated and culminated in residential areas as compared to last year.
Ola’s data also suggests that 30% of total bookings originated and culminated at airports, depicting that people preferred visiting family, friends and taking vacations for their New Year celebrations.
Bengaluru Topped the List of Most Rides
Speaking of attending parties, the southern city of Bengaluru recorded the highest number of rides taken to and from party areas. In fact, Bengaluru itself comprised of 23% of all trips on New Year’s Eve.
This was followed by Mumbai (22%), and Delhi NCR (20%). Riders stepped out between 7:30 to 8:30 pm that saw peak bookings on the ride-hailing platform on New Year’s Eve. However, fewer indulged in late night revelry, as most return booking requests came in between 12:30 am to 1:30 am.
New Year’s Eve has traditionally meant huge business for restaurants, bars, and hotels that sell special packages for couples and host events. However, more and more youngsters are swapping pricey bar deals with cosy house-parties.
In fact, Zomato received 900 orders per minute on New Year’s Eve and witnessed an overall jump of 35% in orders on the same day suggesting the popularity of house parties.
Image Source: Rajasthan Tourism