Social media is flooded with numerous challenges, each one wackier than the next.
There are videos where people empty buckets full of ice on themselves, dance to a popular song alongside a moving car, to name a few. None of them seem sensible at all but now there is an exception to this – the Trashtag Challenge.
Read on to know all the about this innovative challenge!
The #Trashtag Challenge – An Affirmative Movement
What can be truly deemed as the crème de la crème of the plethora of challenges out there on the social media, the Trashtag challenge hit popularity instantly and for all the right reasons. This challenge is also termed as the #basurachallenge, where, Basura means trash in Spanish.
This challenge requires people to click pictures of a spot in a before-after scenario. One photo in the collage is of the spot being messy and dirty, whereas the other photo is after it has been tidied up thoroughly.
Also, this challenge is not quite new, it was initiated before and has now been revived.
This challenge was started up by the name of the Trashtag Project in 2015 by UCO.
UCO is a company that makes outdoor gear and supplies “to encourage others to pack out the trash when they spot it on the trail.” This challenge was made up initially to promote cleanliness and persuade people to actually contribute towards the area’s cleanliness. The challenge also came with a target in mind – to collect 10,000 pieces of trash by October 2016.
#Trashtag Challenge Revived
As per reports, this challenge lost its charm mid-way, which was the end of 2016. However, the project was revived in March 2019 and the credit for this goes to the power of the internet of making trends viral!
Facebook user Byron Roman helped the challenge get back on its feet again and made sure that the challenge grabbed everyone’s attention. Roman took it upon himself to post the picture on Instagram of an unidentified person completing the challenge on March 5. He said, “Here is a new #challenge for all you bored teens. Take a photo of an area that needs some cleaning or maintenance, then take a photo after you have done something about it, and post it.”
And the internet responded and how! By Tuesday, the post had been shared around 323,000 times and garnered an impressive number of comments.