Jio Broadband Will Offer 100Mbps FTTH With Unlimited Usage!

After changing the face of the Indian telecom industry, Reliance Jio is currently working on a slew of products and services to take the game to the next level, which includes a low-cost 4G smartphone, a laptop, IOT and cryptocurrency.

Among its larger plans, the company has been silently working on its FTTH broadband service and DTH service. Jio fibre-to-the-home broadband is all set for a formal commercial launch, which may happen towards the end of this year. The company currently boasts of 168 million user base on its telecom network.

Jio Broadband – 7 Things You Need To Know

Broadband business is considered one of the toughest services, as to reach every location needs to be physically connected. Airtel’s broadband is currently available in 89 cities across India with 2.1 million users. The company makes an average revenue of Rs 948/- per user.

Jio Broadband Beta Trials

The beta trials of Jio broadband service are already live across several locations in the country. The company has also offered free broadband in multiple regions of New Delhi, Mumbai and Gujarat. The trails were available with unlimited internet at 100 Mbps for a security deposit of Rs 4,500/-.

The Target Market

India has around 22 million homes with broadband services, and Jio is targeting 200 million homes initially. As per trade experts, Reliance Jio can make around Rs 4000 crores from its broadband business in three years.

Dominated By Wireless Internet Services

The wired broadband internet services in India lags behind wireless internet connections. As per TRAI, as on December 31, 2017, India had only 21.28 million broadband subscribers and 424.67 million wireless internet connections.

The Competition For Jio

The broadband internet segment is still very unorganised in the country. State-owned BSNL is the frontrunner in the wired internet market with a 52.53 percent market share with 9.38 million subscribers across India. Up next it is followed by Airtel with a 10.12 percent market share and ACT with 6.02 percent share.

Rising Data Usage

The rise in the use of data has been phenomenal in the last couple of years. According to TRAI, as of October-December 2017, the average data usage per subscriber per month was 1,945 MB, compared to 878 MB in October-December 2016. The data usage is expected to grow up to 4GB per month by the end of 2018.

Jio Leads The Table

Presently, India has around 150-odd internet service providers as of December 2017. Without its presence in the broadband internet segment, Jio still leads the table with an overall share of internet subscribers with 35.9 percent market share. It is followed by former market leader Airtel with a market share of 22.12 percent.

Huge Demand For Content

With the wide availability of content and entertainment, lately, there has been a huge demand for high-speed internet servicesHigh-quality streaming requires a good bandwidth and fibre internet can offer better streaming service than wireless connectivity. Additionally, wired capacity can also be enhanced easily.

Airtel is rapidly expanding in the broadband market, and recently launched a 300 Mbps network with a one-year free subscription to Amazon Prime and free 1000 GB additional data per month valid till October 2018.

Along with its broadband services, Reliance Jio will also launch its DTH services. The company is rumoured to launch its JioHomeTV service very soon. The company will offer a special router, which comes with a multi-service operator (MSO) licence to offer TV services. Jio is also working on a strategy to use the existing electrical wiring to transmit internet and TV signals at the same time.

The Jio broadband service is expected to launch in December this year, and users will get free JioFiber services for 90 days with free access to Jio’s premium applications and DTH services.