Redseer Reports Encouraging Growth For Ecommerce In India!

Online Fashion received a boost in tier 1, 2 cities and Amazon churned out a 67% growth in September.


Redseer Ecommerce India Insights

Redseer Research has just released their latest ecommerce insights from India, and there are some interesting and encouraging news for all niches.

While online fashion receives a great boost from Tier 1 and 2 cities, thereby ending the monopoly of Metro cities in the segment, it has been found that customers of Uber and Ola are now more satisfied, compared to last few months.

In a related news, Amazon has directly challenged Flipkart, as they have announced a stunning 67% growth in the month of September, beating all speculations. Besides, they were able to increase their sellers volume by massive 80% in 2017.

Is Amazon winning the battle here?

Encouraging Growth For Ecommerce in India: Redseer

As per Redseer’s latest ecommerce insights, online fashion sales have boomed in Tier 1 and 2 cities in India, as they now account for 55 to 60% of overall sales, if we combine all online fashion retailers.

While metros accounted for 40-45% of overall sales of apparels, Tier 1 and 2 cities witnessed tremendous growth, and were responsible for 55-60% of sale volumes.

Overall, around $3 billion worth of apparels were sold online in India, this year.

At the same time, the report found that a typical user of free education-tech service will buy a paid version after 6-8 months of usage. However, 38% of the free users will buy a paid subscription within 1-3 months of free usage.

This is certainly an encouraging news for those who are into education tech niche.

Other highlights:

  • Non-movie tickets sale increased by 45% in the last quarter, which means that movies are no longer the only tickets which people are buying. Tickets for sports events and concerts also sold like hot cakes.
  • App-based cabs witnessed  40% increase in their customer satisfaction in the last quarter of 2017, which means that drivers have been provided with good training, and the overall industry is growing.
  • E-pharmacy market is all set to cross Rs 1000 crore mark by 2020, according to the current trends of the industry.

Amazon India Triggers 67% Growth!

Meanwhile, Amazon India has surprised everyone by declaring unprecedented 67% growth in the month of September, thereby positioning themselves way ahead of Flipkart in terms of growth.

67% growth is year to year comparison, and if we compare quarter wise growth, then the number becomes 72%.

Amazon officials have also announced that they were faster than Flipkart in growth between April to September, as they churned out 66% growth. As per Naspers, which is one of the primary investors in Flipkart, they grew by 43% in the same period.

Flipkart spokesperson has said that Naspers’ data included a ‘time-lag’, and they actually grew 80% between April to September.

We had earlier reported that Flipkart is now more ‘trusted’ compared to Amazon in India.

We will keep you updated as we receive more inputs regarding the fascinating battle for Indian ecommerce.

Stay tuned!

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