10.or (Tenor) Launches ‘E’ Smartphone – Will Be Amazon Exclusive In India

Defined by You, Created by Us


10.or E Banner

10.or (pronounced Tenor) has launched their first smartphone named “E”. The manufacturer claims that the ‘E’ is built from the insights curated from several thousands of customer reviews on Amazon India’s website.

The E smartphone will be available in two variants (2GB + 16GB and 3GB + 32GB). It will sport some top-of-the-line specs at a budget price. It claims to have passed 962 reliability and quality standards tests, so that it can deliver on the experience it promises.

10.or’s tagline reads, ‘Defined by You, Created by Us’.


10.or (Tenor) E – Specifications And Features

Amazon claims to a provide an exclusive customer’s smartphone, which will combine convenience and performance, and customers can trust the shopping experience on Amazon India.

Design and Display

The smartphone sports a 5.5” full HD screen with Corning Gorilla Glass 3 protection on top. It has a 2.5D curved glass on the screen which gives the chamfered edges an elegant look. The curved edges provide a good grip on this biggish smartphone. The fingerprint sensor is located at the back.


It is powered by a Snapdragon 430 octa-core processor with Adreno 505 GPU paired with 2GB or 3GB of RAM. It claims to offer a seamless performance with multi tasking and gaming.


10.or E will run stock Android v7.1.2 Nougat out of the box. It is expected to be upgradable to Android 8.0 Oreo. It will support Google optimised apps and will receive regular security updates from Google.


The 10.or E sports a 13MP camera at the back, with CMOS sensor and PDAF for quicker captures. It has a 5MP HD shooter up front with front flash for clear shots. It features an option to take multiple shots at a time.


10.or E comes in two storage options – 16GB and 32GB. Both can be expanded up to 128 GB via a dedicated memory card slot.

Sim Support And Connectivity

10.or E will support dual 4G SIMs with VoLTE support. All the other connectivity option like Wi-Fi and Bluetooth are in place.


The device houses a 4000 mAH battery, which can last for up to two days on a single charge with regular usage.


10.0r E will come in two colour variants – Aim Gold and Beyond Black.

Price And Availability

The 2GB RAM + 16GB storage variant will cost Rs. 7,999 and the 3GB RAM + 32GB storage variant which will cost Rs. 8,999. Both the handsets will be exclusively available on Amazon India.

10.or E – Detailed Specifications

Display 5.5 inch full HD screen with Corning Gorilla Glass 3 protection on top
Hardware Snapdragon 430 octa-core processor with Adreno 505 GPU clubbed with 2GB RAM or 3GB of RAM
Software Android v7.1.2 Nougat out of the box with stock Android UI on top (upgradable to Android 8.0 Oreo)
Storage 16GB/32GB on-board storage. Expandable up to 128GB.
Rear Camera 13MP shooter with CMOS sensor and PDAF
Front Camera 5MP HD shooter with Front Flash
Connectivity and Sim Support Dual SIM with 4G VoLTE, Wi-Fi, Bluetooth and GPS.
Battery 4,000 mAh
Variants Aim Gold and Beyond Black
Fingerprint Sensor Located at the back.
Price Rs. 7,999/- and Rs. 8,999/-

10.or E – Pros and Cons

The handset, at this price, offer some great and out of the box specs with a few not-so-goods.

Pros Cons
1. Rear Camera 1. RAM
2. Battery 2. Front Camera
3. Stock Android UI
4. Processor
5. Price
6. Design and Build

10.or E: Some Alternatives

With the price and specs, 10.or E will directly face-off with hot sellers like Redmi 4, Moto C Plus, Yu Yunique 2 and Coolpad Note 5 Lite C.

Detailed Comparison

10.or E Moto C Plus Redmi 4 YU Yunique 2 Coolpad Note 5 Lite C
Display 5.5 inch full HD display 5.5 inch HD Display 5.5 inch HD Display with 2D Curved Glass 5 inch HD Display with Corning Gorilla Glass 3 5 inch HD Display with 2.5D Glass
Processor Snapdragon 430 Mediatek MT 6737 Snapdragon 435 1.3Ghz MediaTek MT 6737 quad core SoC 1.1GHz Snapdragon 210 quad core processor
Front Camera 5 Megapixel 2 Megapixel 5 Megapixel 5 Megapixel 5 Megapixel
Rear Camera 13 Megapixel 8 Megapixel 13 Megapixel 13 Megapixel 8 Megapixel
Software Android 7.1.2 Nougat Android 7.1.1 Nougat Android 6.0 Marshmallow Android 7.0 Nougat Android 7.1 Nougat
Storage 16GB/32GB 16GB 16GB/32GB/64GB 16GB 16GB
Battery 4000 mAh 4000 mAh 4100 mAh 2500 mAh 2500 mAh
Connectivity 4G VoLTE, Dual Sim 4G VoLTE, Dual Sim 4G VoLTE, Dual Sim 4G VoLTE, Dual Sim 4G VoLTE, Dual Sim
Price Rs. 7,999 – Rs. 8,999 Rs. 6,999 Starts at Rs. 6,999 Rs. 5,999 Rs. 7,777


10.or E packs in a list of good specs, but the real-world testing will tell us the entire story. If it can live up to its promises, 10.or E has the potential to be a good smartphone at budget price.

Leave A Reply

Your email address will not be published.

who's online