Oppo Partners With Amazon To Sell Their Smartphone Lineup In India

Oppo, another Chinese brand that is trying to make its presence felt in India, has partnered exclusively with Amazon.in to bring its Smartphone lineup online.

With this partnership in place, every Smartphone that has been launched by Oppo in India to-date will be available via Amazon India. Additionally, the Oppo Find 7 with 2K display, announced last month, is going on sale via Amazon.in starting today i.e. July 14th.

At present, Oppo’s India lineup includes the Find 7, Find 7a, Oppo N1, R1, Find 5 Mini, Neo, Joy and Yoyo. Their prices range from Rs. 37,990 for the flagship Find 7 to Rs. 8,990 for the entry-level Oppo Joy.

As you might have noticed already, the Smartphone offerings from Oppo cost a bit more than competing devices from other Chinese OEMs operating in India.

The biggest example would be Xiaomi, whose flagship Mi3 costs just Rs. 14,999 and competes with the Oppo Find 7a, where the latter costs Rs. 31,990, which is more than twice the price of the former. To its credit, Oppo is working hard on establishing a service center network in India, which already puts it ahead of the rest of its Chinese brethren.

“Consumer orientation features big on our philosophy. In today’s digital age, consumers are spending a lot of time online, out of which e-commerce grabs a big share. We want Indian consumers to be able to buy OPPO smartphones from every nook and corner of the country. And Amazon India will help us do just that.” – Tom Lu, CEO, Oppo Mobiles India

Announced last month, Oppo plans to open 200 service centers across India in the next one year. Also, the company plans to launch at least 10 products priced between Rs. 10,000 and Rs. 40,000 by the end of 2014. It’s already got the high-end covered, so a little more focus on the mid-range segment can be expected in the rest of 2H 2014.

Additionally, Oppo currently operates in 12 Indian cities – New Delhi, Mumbai, Chennai, Bengaluru, Hyderabad, Ahmedabad, Jaipur, Chandigarh, Ludhiana, Kolkata, Pune and Lucknow – with plans to open offline retail stores in more cities within the next one year.

The Oppo Find 7, which is their flagship Smartphone, goes head-on with the LG G3. It is the only other Android flagship with a Quad HD (2560 x 1440) display to go on sale across multiple markets.

At present, LG is gearing up to launch the G3 in the second half of July, 2014. The expected price is around Rs. 46,990, which is far higher than the Rs. 37,990 commanded by the Oppo Find 7.

With a good enough service center network, LG might find itself locking horns with Oppo to deliver their 2K display equipped Smartphone in India. It’s going to be a heated battle.

If you are out looking to purchase a flagship Smartphone with a Quad HD display, which among the Oppo Find 7 and LG G3 would you go for and why? Do let us know through comments…