HomeShop18 Files For $75M IPO Via NYSE Listing
India’s first 24-Hour Home Shopping TV Channel and India’s 5th most trafficked eCommerce portal (Comscore 2013): HomeShop18.com has filed for listing on New York Stock Exchange (NYSE) and is looking forward to raise $75 million from the investors present there.
This will be the first instance for an Indian eCommerce brand to get listed on this prestigious stock exchange, which will take Indian ecommerce to an entirely new level of global platform. And it would be the second instance for an Indian eCommerce brand to be listed in an International stock market, after KOOVS was listed in London’s AIM market few weeks ago.
HomeShop18 was launched in 2001 as an on-air, retail and distribution network of Network 18 media group, wherein anchors provided live demonstration of the products which consumers can order directly via phone call or SMS. In 2008, they launched a dedicated TV channel to sell their products.
Here is the current ownership structure of HomeShop18 as per the NYSE filing:
In 2011 they ventured into online space as well as they launched their ecommerce portal. Currently they are selling products in the following categories: Accessories, Baby, Books, Cameras and Camcorders, Clothing, Computer, Electronics, Footwear, Gifts & Flowers, Health & Beauty, Home & Kitchen, Household Appliances, Jewellery, Mobiles, Office & Stationery, Toys, Watches.
Digital Products such as mobile phones tablets and digital cameras are the biggest selling entities as per the IPO filing, along with lifestyle products such as apparels, jewelry, health and fitness products.
Currently, G S Home Shopping of Korea, which is world’s third largest home shopping company, owns 15% stake in the venture while its parent company Network 18 holds controlling stake of 51%.
As per SEC disclosure this week, HomeShop18 plans to offload some shares held by CEO Sudeep Malhotra and Network 18 group which is the parent company of this venture. Although the total valuation of the firm hasn’t been finally announced, but financial experts are pegging it around $500 million (About INR 3000 Crore).
Last year, HomeShop18 had generated revenues worth $40.7 million; whereas total value of all products sold for the same period was $166.5 million. It plans to cross $200 million sales by end of 2014.
Interestingly, 85% of the sales generated originate from TV medium, and online accounts for roughly 15%!