Gionee’s Elife S5.5 Launch Event; That’s How Product Launches Should Be!


I attended Gionee’s Elife S5.5 launch event at Grand Hyatt, Goa on 31st March and came out quite impressed! It was an event which not only was done on a grand scale, but was also one of the most thought out product launches that I can remember.

In western countries, especially in the US, product launches happen on a grand scale, here in India, we do not have not have that culture, atleast not at present. So, when Gionee put up such a grand show, it is worth talking about.

While, the main reason for the event was launch of World’s slimmest phone – The Gionee Elife S5.5 – it achieved a lot more than just launch of a phone. It actually created an image of a company which thinks big and creates products that consumer love.

Most importantly, the event changed their image from being a “Chinese company” to “An awesome Chinese company”, atleast in front of 1000+ Indians, most of whom were influencers in their own right.

The Launch Event

Gionee had invited over 1200 people from all over India – their dealers, distributors, press people, bloggers, social media influencers, their company people from China and many others who were involved with Gionee in some way. They flew all of them into Goa and accommodated them in 5 and 7 star hotels like Grand Hyatt. For 2 days, everything was taken care of, including stay, food, drinks and even travel.

ELife Launch

The actual launch event was only for couple of hours held on 31st morning, but on the two nights they entertained the 1000+ crowd with some great shows that included Bollywood personalities like Mandira Bedi, Sajid Khan (who were also the comperes of the launch event). Playback Singer Shaan entertained with some of his hit songs!

The launch event was undoubtedly geared towards bringing their dealer and distributor network together to show their strengths and their commitments towards bringing great smartphones in India market. The media (press people and bloggers) were there to see how Gionee operates, and what is their roadmap ahead.

One thing for sure – This was just not Gionee Elife 5.5 launch, but something more – To show everyone that they have arrived. What’s more, they challenged Samsung’s dominant position in India, and announced that they are a threat to reckon with!

The Actual Phone


Lets talk a little about the phone for which the actual event was held – The Gionee Elife S5.5. The phone has awesome specs to go with sexy looks. At 5.5mm it is the slimmest in the world and looks premium from every angle. The 5” Amoled plus screen is gorgeous with 441 DPI resolution.


With Octa-Core 1.7GHz cpu coupled with 2GB ram, it will play anything you throw at it. Here are the complete specs of the phone.

ELIFE S5.5  Full Specifications

  • 5.0” Super AMOLED Plus display
  • Octa- Core 1.7GHz CPU
  • Single SIM
  • 13.0MP AF +5.0MP AF Camera 95 Degree Ultra-Wide Angle
  • AMIGO OS 2.0 (based on Android OS, V4.2)
  • Memory: 16GB+2GB
  • Ultra slim 145.1 x 70.2 x 5.55mm
  • GSM-850/900/1800/1900MHz
  • WCDMA-850/1900/2100MHz or 900/1900/2100MHz
  • 3.5 mm Earphone Jack
  • WIFI/GPS/BT4.0/FM/G-sensor
  • Non-removable 2300mAh Battery
  • OTG

The GIONEE ELIFE S5.5  comes in 5 colors that include in Black, White, Blue, Pink, and Purple. It will be available at the price of @22, 999 in India.

  1. […] advising consumers that they should buy their products online at their own risk. Gionee, one of the youngest mobile brand in India, has become yet another company to caution customers against purchasing Gionee devices from various […]

  2. […] company made headlines a couple weeks ago announcing the Elife S5.5 dubbed the world’s slimmest smartphone, coming in at just 5.5mm. This is a direct attack on […]

  3. Ayush Gupta says

    I wish I could attend the launch event. Superb device with great specification. Gionee S5.5 might be a hit in India.

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