Facebook is now an indispensable tool for brands across the globe. In India alone, Facebook has a total user base of 46 million making it one of the biggest Indian consumer platforms – Many brands effectively use Facebook and reap rich rewards in various areas like marketing, customer relationship management & even support.
Socialbakers, a social media analytics company has come out with quarterly Indian Facebook performance report, giving insights on most popular, engaging and responsive Indian brands and media pages on Facebook.
Top Indian Brands on Facebook
Tata Docomo seems to have outdone everyone when it comes to Fan base. At the latest count they have over 6.9 million Facebook fans, close to double that of 2nd ranked brand Fastrack, which has 3.63 million subscribers. Kingfisher is a close 3rd with 3.63 mln followed by Vodafone ZooZoos 3.1 million subscribers.
Among various Media pages, The “India 10 Million Flag Likes – Republic Day Campaign” has garnered huge fan following of 3.6 million in short span of 3 months. MTV India (3.1 mln) & Save the Tiger (2.2 Mln) Facebook pages rank 2nd and third respectively.
Top Indian Brands & Media Pages Infographic
Having huge number of fan following does not necessarily mean high engagement. A very important success parameter for a brand on Facebook is how well do they keep their fans engaged. According to the Socialbakers report, Sony India has the highest average engagement rate amongst all brands. Flipkart.com is a notable online ecommerce site which has a very high engagement rate as well.
It is interesting to note that none of the top 10 Indian brands (by fan base) show up in the list of brands having high engagement rates!
India has a lot of users on fb, so engaging them by using pages is an effective and cheap marketing tool. However, I believe that the days of free pages will be coming to an end as the now public fb tries to monetize them.