video advertising

Quite recently when Star Gold resorted to mobile advertising for promotion of the TV Premier of the Super-hit movie Bol Bachchan, there seemed to be no big deal. In reality there was, for they exposed the Indian viewers with a new form of…

With more and more well-to-do TV networks hosting their channels on the popular digital video site, YouTube, speculations are around regarding life and cycle of Television as being the coveted household medium. All popular TV channels like…