Hero Honda split

The issue of branding and rebranding has been discussed and re-discussed here. It’s a topic which has been there in our collective consciousness considering the recent debacle of Airtel. But just to brush up everyone’s knowledge, branding…

The Festive season is on, and understandably the updates and have been slow on trak.in. however, we have had some buzzing posts and even 2010 review on various sectors. Lets have a look... In our Media Monday section, we had an…

The breakup of Hero Honda after a marriage spanning 25 years sent shockwaves across the entire Indian auto industry. Hero Honda had brought the concept of a two–wheeler in India’s collective consciousness. It is also regarded as the largest…